Running the social and digital media teams for an NHL franchise requires teamwork, planning, a willingness to listen and try something new. Good thing the Tampa Bay Lightning (my adopted team) have two of the best in the business in James Royer and Caity Kauffman.
James and Caity joined me on the latest Tuesday Ten Show. As the Lightning get ready to for Game 1 in their opening round series tomorrow night against the Montreal Canadiens, we discussed a bit of what goes on in utilizing social/digital media for the playoffs. There’s a bit more to their strategy not just during the playoffs, but throughout the season that, in my opinion, requires them to be on their game with no days off.
Here are some of the highlights:
- 0:48 – Intro to James and Caity
- 2:07 – “Social Captain” at Lightning games
- 4:21 – Planning strategy for the NHL season and Stanley Cup playoffs
- 7:13 - Using the “POST” method to decide which social platforms to use
- 9:36 - Freezing of the Instagram account (#BoltsFreeze), including a stalker story
My thanks to James Royer and Caity Kauffman for joining me on the show tonight. AND…for providing the first giveaway on the Tuesday Ten show. Here’s how you can connect with the Tampa Bay Lightning:
Make sure you’re following them on Instagram for access NOW before the #BoltsFreeze contest starts in the morning:
Follow James and Caity on social media:
Follow James on Twitter: https://twitter.com/jamesroyer
Connect on Google+: https://plus.google.com/115266744157910343999/about
Follow Caity on Twitter: https://twitter.com/caitykauffman
Connect on Google+: https://plus.google.com/114116419979488557458/about
TUNE IN next week, April 22, when I’ll be joined by Max Goldstein, Community Partnerships Manager at Google. We’ll be discussing sports in the Google+ space, particularly the Hangouts feature.
** SUBSCRIBE ** to my YouTube channel to stay in the loop on all of the latest Tuesday Ten shows here.