What Twitter Video Means for Sports Media

Two new Twitter features were rolled out today: group Direct Messaging and in-app video capture/upload. 

While many are thankful for the group messaging feature, it is the in-app video feature that I think is the win here. A win for sports journalists and their brethren. 



One of the biggest keys to Twitter’ growth has been its adoption by journalists. Sports journalists, especially. I’ve written on this before how I believe the secret to Twitter’s success has been because of sports. Live-tweeting of sporting events, press conferences or breaking news in a 140-character space has enabled Twitter to become a must-have news source in sports. 

With a 30-second native Twitter video, with ability to record and upload, the game has been changed in sports reporting. An ESPN reporter can record an in-game update with a tweet. A CBS Sports sideline reporter can do an additional report during commercial break of a college hoops game…with a simple tweet. No need to wait until the network is on air. The possibilities are endless. 


But, just like the limit on characters in tweets, it will force said reporters to condense their words to fit within 30-seconds. 

The 140-character limit in a tweet has forced many to refine their writing skills. Make it quick, to-the-point and tweet it. I can’t tell you how many times I’ve had to re-type a tweet because it didn’t fit within 140 – that dreaded red color pops up in the numbers

6  Twitter

That 140 limit makes you get to the point. 

Same with video. 


Is there a down-side? Yes. 

Just as has been the case with typed tweets in that errors have been made or outlandish rumors become “fact”, the same goes for video. Anybody can create a report, especially during a live-event. Non-sports live events will truly see a rise in citizen journalism. There are positives and negatives to that idea. A tragic event with citizen journalists reporting? The potential for misinformation is great. But,

The flip-side to that is reputable reporters can use the video to report breaking news with their own voice. How many times have respected media been fooled by a tweet from a fake account? A big trade in the NBA or NFL? Yeah, with video, reputable reporters can take care of that problem easily. Think no more adarnschefter tweets.


FINAL THOUGHTS: Love this idea from Twitter. Keeping in mind the broadcasting rights during games (which is key), I love the idea of being able to provide an in-game update beyond 6 or 15 seconds. Hard to give the game details or an injury update in that short of time. 

Another benefit I see is for young sports journalists. Breaking into sports media is a challenge. Working within a sports department or interning is great, but what if a student isn’t able to or not at that level yet? This new video option allows them to do their own updates. They can practice giving updates from a live-event – which doesn’t have to be from one of the major sports. It enables them to rehearse a 30-second update like you hear on tv or radio. For young sports journalists, this update can be empowering.

I’m not so sure about the group DMs for one point only: the beauty of Twitter for fans is access to sports journalists, getting that behind-the-curtain interaction with them directly or seeing the conversations between them. In the early days of Twitter, I felt empowered to know what media were discussing with each other on a topic. Now, with this DM feature, if sports journalists want to talk with each other privately between three or more of them, they can do that. It might seem like a minute detail to some, but it’s about information and access for fans.

Would love to know your thoughts. Let me know in the comments below.


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Tuesday Ten: Charles Johnson

TTCCS 1-27-15

On Tuesday, January 27th, I was joined by Charles Johnson, Wide Receiver for the Minnesota Vikings. Johnson was in Phoenix for Super Bowl week. On his way to radio row for interviews, Johnson was kind enough to take time to join Tuesday Ten. 

Although we had a few tech issues, we managed to stick it out and have a quick chat. Discussing his past season in the NFL (going from the Cleveland Browns to the Minnesota Viking in September), catching passes from Teddy Bridgewater, his Twitter handle (it’s about the “ink”) and of course, the Super Bowl, it was a fun, quick convo with a player to watch over the next few years in the NFL. 



Charles Johnson is a graduate of Grand Valley State. He is an active wide receiver with the Vikings starting in 6 games during the 2014 season. Johnson had 2 touchdowns with 475 receiving yards this season, becoming Teddy Bridgewater’s go-to guy!

Be sure and connect with Charles:



You can watch the show right here on CadChica Sports or join the conversation on Google+ during the show. 



Tune in next week on Google+ for the next Tuesday Ten with CadChica Sports when I’ll be joined by Lauren Teague. Lauren is the former Social Media Manager for the PGA Tour. She is now the Social & Digital Strategist at Jay Baer’s Convince & Convert Media. 

Lauren joins me as part of my media partnership with Q1 Productions. Q1 is hosting the 2nd Annual Sports Fan Engagement Forum in Kansas City, MO, March 2-3, 2015. Sign-up for the forum with the discount code ‘CADCHICA’ and receive $100 off your registration fee. Details here


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Jeff Gordon Rocks the NASCAR World

And, just like that, Jeff Gordon rocked the NASCAR world. 

Don’t worry if you didn’t hear the news. When Jeff Gordon announced this was his last year of competitive racing today, much of the sporting world was focused on New England. Patriots Head Coach, Bill Belichick was addressing the dreaded #DeflateGate controversy at the same time Gordon was making the announcement. 

There’s never really a right time to announce something like this is there? When an athlete knows, some try to fight it and continue on. Others, know it and leave on their own terms. Jeff Gordon is doing it on his terms today. Not leaving racing completely, but the grinding long-haul that is the NASCAR season and Race for the Chase is done.


As a non-NASCAR fan, I didn’t get it for the longest time. Get in a car and drive around an oval. Okay, part of me still thinks that. But, as in other sports, technology and fitness have changed NASCAR racing. It takes a certain amount of athleticism to drive, react, adjust and endure in NASCAR racing. The driving of today is nowhere near what it was back in the 60’s and 70’s (not that I watched it, but you know…). 

When Jeff Gordon came along, you could say he was viewed as a “pretty boy” of racing. He didn’t seem to quite fit the mold of what fans considered a race-car driver. But then…he raced. And, he won. On top of that, he went mainstream. He became a face with non-NASCAR fans like me. Oh I knew of the “King” Richard Petty and his peers. But, he didn’t resonate with me like Jeff Gordon did. His commercial endorsements are how he became a name to me. 

In 2011, Business Insider put together a list of athletes who made more money through endorsements than in their sport. Surpassed only by fellow driver, Dale Earnhardt Jr, and golfers Phil Mickelson and Tiger Woods, Gordon had made 76% of his money through endorsements.  As of June 2014, Forbes lists Gordon as the 86th highest paid athlete in the world. 

Today, Jeff Gordon and Pepsi go hand-in-hand. Especially for these recent Super Bowl commercials.


FINAL THOUGHTS: I never did become a NASCAR fan. Not sure that I ever will. But, that doesn’t mean I don’t have a respect for those who are (like my friend Keith F.) and those who work in racing. I get it. And, I get why Jeff Gordon could be polarizing to die-hards. He wasn’t like the old-school racers that fans had grown to love. He was his own type of racer, at least from my perspective. I could be wrong, but I believe he helped take the sport beyond the confines of the South.

And, it hasn’t been the same since. 













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