Sweat the Small Stuff in Social Media

So you want to run a social media contest. A Twitter one, in fact. Well, there are a few things to watch out for:

First, great catch by @ducksallday.

Second, automation is a tricky thing on social media. For a league the size of the NHL, it’s imperative to use these types of resources to run successful (and legitimate) contests. Rules have to be followed, depending on the social platform used. And, rules have to be written. NOTE: the NHL tweet has since been deleted.

From what I can tell, the NHL used an app called Photo Contest. (I did my best desktop – PC – screen capture below.)



In the photo above, the tweet shows this was sent by an app called Photo Contest. It’s from a company called Offerpop. Offerpop offers “products and support” to companies to aid in their marketing efforts. According to the website, the Photo Contest App allows users to, “Create photo contests where fans can submit and vote on their favorite pictures across social networks”. The app provides contest capabilities through Facebook, Instagram and Twitter. One can only imagine how an account the size of the NHL (Facebook: 3.5M+ Likes, Instagram: 636k+ followers, Twitter: 2.8M+ followers) could monitor a contest without the use of automation. 

They can’t. But, they do write the rules. Whether it was a breakdown on their part or in the app itself, I don’t know. In the grand scheme of things, maybe it’s not a big deal. By the weekend, it’s sure to be forgotten. However, it’s a great reminder to sweat the small stuff when it comes to working in social media. 

Every little detail counts. 

And no, I’m sure the Oilers aren’t eligible to win. 


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Freddy Fender, Popcorn and the CFP

CFP Champ Primary Vert Sig w Community Date on Black

Tonight’s the night. 

No, I’m not singing that Genesis song. Although there is a song running through my head right now, it has absolutely nothing to do with this post. (Think, Freddy Fender – on second thought, don’t!)

Tonight is the night for:

That’s right. The first rankings from the College Football Playoff Committee will be released tonight. Much like the now-defunct BCS (Bowl Championship Series), the rankings will give us a peek in late October at which teams have control of their own destiny for the national championship. And, much like the BCS, there will be this: 

As I and many others have stated, the chaos that was associated with the BCS “still reigns“. There are still many key games to be played. Most of the criteria centering around these new CFP rankings has to do with games yet to be played: team records, strength of schedule, head-to-head, conference championship. USA Today’s George Schroeder asks, “With the season only two-thirds complete, does it matter at all which teams populate the top of their poll right now?”.

He’s right. Rankings before it’s all played out only breed controversy. Controversy leads to the “what if” game. What if Arizona runs the table in the Pac-12? What if Mississippi State and Florida State both lose in the regular season, but win their conference championship game? What if LSU, with their strength-of-schedule down the stretch, runs the table? What if there’s a team with two losses that wins their conference championship game? 

Oh, and, what of undefeated Marshall? 

Questions, questions, questions. Controversy, controversy, controversy. 

Yes, there will be controversy. Social media and message boards will make sure of it. Some fans and media will get their panties-in-a-bunch and call for committee members to resign. But, hey -if there wasn’t controversy, would college football be where it is today – the #2 sport in this country behind NFL (in my opinion)? I think not. 

So, grab some popcorn and your favorite beverage and enjoy the show tonight. Then throw on some Freddy Fender while you watch the “show” unfold on social media and message boards too. 

Wasted days and wasted nights…


CadChica Sports

Live-Tweeting: Routine or Expectation?

It started with a random Twitter comment.

David O Brien on Twitter    Evan_P_Grant Be bold  E. Live tweeting s gotten out of hand. I m as much to blame as anyone  of course. It s kinda lame. I m kinda lame.


Random. It is the “live tweeting” comment that caught my eye. So I went looking for the original tweet.

For background, it appears this tweet from Evan Grant was related to a press conference the Texas Rangers were to have on Friday.


Why are sportswriters on Twitter? Why don’t they gravitate toward Facebook or Google+ more? Why do they take to Twitter? What is it about Twitter that works for them?

In April, I wrote The Secret to Twitter. I stated, “Within moments of a story breaking (tweets and retweets), dialogue happens.” That dialogue occurs between media and other media, media and fans, media and athletes. Everyone within a sports journalist’s audience is on Twitter. “Everyone” in the general sense. There is an audience connection and interaction that one gets on Twitter that isn’t found elsewhere.

As Twitter has grown, so have the expectations and routine. Routine as in “live-tweeting”.

There are some who believe “live-tweeting” (aka play-by-play) is overkill. But, from a fan perspective, it’s an instant-connection with those who are there. If one can’t be at a game, connect with those who are there. Sort of a live-vicariously-through-them type of thinking. But, there’s also what I call “Twitter is the world’s largest sports bar” aspect. Not just communicate with those there, but others watching just like you. It helps fans get an additional perspective from those at the game or other media/fans watching it. It’s relationship. In all relationships, there are expectations.

Because of how news (including live-events) can be shared instantly on Twitter, there’s a tendency to cover every event with live-tweets. If one works in media, social media sharing/interaction is part of the job now. But, for print (newspaper, magazine) media, there seems to be an expectation of tweeting every single action that occurs with teams as Grant tweeted. Live-tweeting press conferences is part of that routine. 

As Grant stated, his hope is to be the “one-stop shop”. I’d expect that to be the same for many sports journalists – to be the source for fans to find news on “their” teams. Being the “go-to” source…is that part of the routine now? 

Or, is it today’s expectations? Expectations of fans?

Or, maybe it’s expectations of other media. 


Image courtesy of Stuart Miles at FreeDigitalPhotos.net


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