Tuesday Ten CCS: Rocky Harris

TTCCS 2-27-15

Tuesday Ten

Join me (no, not on Tuesday) on Friday, February 27, when I will be joined by Rocky Harris, Chief of Staff (Sr. Associate Athletic Director) for Arizona State Sun Devils Athletics. Rocky appears as part of my media partnership with Q1 Productions. Q1 is hosting the 2nd Annual Sports Fan Engagement Forum in Kansas City, MO on March 2-3, 2015.

Be sure to follow me on Twitter (@CadChica) as I will be live-tweeting and, Wi-Fi willing, broadcasting live from the forum.


Who Is Rocky Harris? 

Rocky Harris joined Sun Devil Athletics in February 2012 as the Sr. Associate Athletics Director for Communications. He was named Sr. Associate AD for External Relations in June 2012, and has since been named Chief of Staff. As Chief of Staff, Harris is responsible for facilitating key departmental priorities, managing a wide range of matters of institutional importance on behalf of the Athletics Director, and serving as the primary strategic liaison with University and community constituencies. Harris acts on behalf of the Athletics Director in his absence and participates in strategic planning on special projects, including fundraising, outreach, and capital programs. As the Sr. Associate AD for External Relations, Harris oversaw media relations, marketing, ticketing, customer service, sponsorships and the Sun Devil Club.

Harris arrived at ASU after serving as Senior Vice President and Chief Marketing Officer of Major League Soccer’s Houston Dynamo and AEG Global Partnerships. In his tenure with the Dynamo and AEG, Harris helped initiate a $110 million stadium project in downtown Houston, and assisted in doubling the season ticket base and sponsorship revenue. He also managed the MLS All-Star game communications, marketing and sales plan that resulted in the fourth highest attended all-star game across all sports in United States history.

Before the Dynamo, Harris was the Director of Sports and Marketing Sponsorships at Reliant Energy, where he oversaw the largest naming rights deal in the National Football League and helped create the Reliant Energy Scholarship for Champions. He also was a member of the Houston World Cup Host Committee, Super Bowl XXXVIII Host Committee, as well as an NFL Media Representative for Super Bowls XXXVII, XXXVIII, and XXXIX.

Harris’ other work on the professional sports level includes the Director of Media Relations with the Houston Texans and the Media Relations Coordinator with the San Francisco 49ers. Prior to joining the NFL, Harris worked at a web-marketing agency in San Francisco and a sports marketing agency in Scottsdale, Arizona.

Alongside his business initiatives, Harris helped create the foundation “Dynamo Charities,” and serves on the Board of Trustees for The Leukemia & Lymphoma Society, which recognized him as the 2010 Houston Man of the Year. He has also been awarded the Houston Business Journal 40 Under 40 Award, the Major League Soccer Marketing Executive of the Year Award and the Pete Rozelle Award for overseeing the NFL’s top public relations staff.

Harris received his master’s degree in sports management from the University of San Francisco where he graduated summa cum laude and earned the 2002 Director’s Award for being the top graduate student in the program. Prior to USF, Harris earned his bachelor’s degree in communications from Arizona State University. Both his mother and father earned their bachelor’s and master’s degrees from ASU. His father was an ASU student-athlete and his mother was an ASU professor. Harris and his wife Elizabeth have two daughters, Hope and Grace.


Where To Watch

Watch the show live and join the conversation on Google+ or bookmark this page and watch the show below.  


Connection Central

With Rocky

With Arizona State Sun Devils


Next Week

Wi-Fi willing, I will be broadcasting live from Kansas City at the 2nd Annual Sports Fan Engagement Forum, hosted by Q1 Productions. I’ll be talking with some of the speakers and attendees who traveled from around the country to discuss how to engage today’s sports fan in the digital and social space. They are the leaders and innovators from around the world of sports: pro, college, business, sponsorship, education, media and more.

Join in the conversation with the hashtag, #q1SFE15, or follow me on Twitter (@CadChica).


CadChica Sports

The Daily Payoff to Debut March 2

The Daily Payoff – Gaming and Gambling News

New platform to cover the business of a host of the verticals of casinos, e-gaming, fantasy sports, horse racing and more

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

New Jersey, February 19, 2015- The Daily Payoff, the first U.S.-based platform to cover all business aspects of the gaming and gambling businesses, today announced that it will officially launch the week of March 2, 2015.  The site will be at http://www.thedailypayoff.com/launch/

The site, which will be housed and powered by SportsBlog, the fastest growing independent sports publishing site on the web with over 30 million page views a month, and will look to have the most comprehensive national and international news in verticals that will include the casino business, fantasy sports, horse racing, e-gaming, games of skill, the lottery and others. The site will look to add contributors in each of the verticals after launch, and will incorporate video and podcasting during the first quarter.
“There are few businesses in this country, let alone the world, that are growing at the pace of gaming and gambling, yet there is no comprehensive news site that devotes itself to those businesses so we saw an opportunity to serve an audience that demands accurate and timely information in these spaces,” said Frank Scandale, The Daily Payoff co-founder. “Our goal is to take all that news and house it in one place, and then also go out and find the best personalities, trends and business features in those verticals and tell their stories in one place like never before.”
The editorial side for The Daily Payoff will be overseen by Scandale, an award-winning media veteran who most recently has served as Vice President, Print Production for Digital First Media. Prior to that, the native of Brooklyn, NY, was editor and a vice president of The Record (Bergen County, NJ) newspaper from 2001-2011, after serving as Assistant Managing Editor for The Denver Post. He previously acted as the city editor for the now defunct The Daily Journal in Elizabeth, NJ, and also held editorial positions at Reuters News Service and Travel Trade Publications. Scandale graduated from Glassboro State College (now Rowan University) in NJ with a BA in Communications in 1979.
The initial launch of the site will include some original content as well as a news-feed into each key vertical, thus providing one-stop shopping for business executives, media members and those with a casual interest in the space to get the latest and most comprehensive snapshots of these multi-billion dollar categories.
The platform will not be a gambling or tips site in any way. It will cover all the news and the news-makers of the business, from established executives to rising stars, giving all a unique and comprehensive look into all the goings-on in a space that has captured an audience from millennials to Baby Boomers in one way, shape or form.
The Daily Payoff is currently in beta, with a holding page at thedailypayoff.com. You will also be able to follow along on Facebook and Twitter @TheDailyPayoff.
CONTACT: Joe Favorito/917-566-8345/ Fatherknickerbocker1@yahoo.com

Five Tips for Using Twitter Video

I am a fan.

Yes, yes, you know I am a sports fan. That’s not news. No, what I am a fan of is the new Twitter video feature.

Twitter is the #1 social media platform for me. That’s where sports discussion of all kinds takes place. Mostly because that’s where sports journalists hang out to talk about and share sports news. But, there’s always been something missing to me.


Google+ is 1A. What I love about Google+ is the Hangouts On Air (HOA) feature. With HOAs, I can actually interact with and see people face-to-face on Google+. 140 characters is too limiting when it comes to getting to know people. People can easily fake who they really are on Twitter. The rise of parody accounts is an indicator of that. Communicating with someone on video allows you to get a better feel for who they are (think: body language, facial expressions).

But now we have Twitter video.

And I’m loving it.

Although it doesn’t allow for the continuous interaction between people like G+, it does allow you to go beyond the sometimes stifling 140 character limit. It takes the “engagement” factor to the next level on Twitter.

There are a few different ways I’ve already used Twitter video. I have some ideas for using it in the future too. So, I put together this list in the hopes that it will get your creative juices flowing in my Five Tips for Using Twitter Video.


1. Break news

I haven’t had the chance to use this yet, but this is probably my #1 tip on how Twitter video can be used. Authentically.

Adam Schefter is one of the most connected people in the NFL. Schefter has gained a huge following on Twitter because of the news he breaks, from NFL draft picks to coach firings to player releases/signings – Schefter is a must-follow for NFL fans. But, as Schefter’s following grew, so did parody accounts. Parody accounts that were shrewd enough to fool people with breaking news. Like this one:

Adam Schefter   AdarnSchefter    Twitter

At first glance, this looks like “Adam Schefter”. But, upon closer evaluation, the Twitter handle name is “Adarn Schefter”. The letter “r” and “n” together form an “m” on Twitter. The number of people (especially those of us in media) that have been fooled by this account has to be in the thousands. If media members like (the real) Adam Schefter used Twitter video to break news, the parody accounts wouldn’t be able to fool people much longer.

Example: A form of breaking news on Twitter video was used by Eastern Michigan football during National Signing Day:

And, more recently, the Anaheim Ducks (h/t @njh287):


2. Talk to me

When you’re having a discussion with someone on Twitter (yes, it does happen), 140 characters just isn’t enough. If you’re talking sports with your friends, how often do you have short answers to their questions or assertions? Not often. Try having a Twitter discussion about the top 5 quarterbacks in college football. The names alone take up most of your 140 characters.

Love this Twitter Q&A reply from Team Great Britain (h/t @charliemales

Now imagine replying with Twitter video. Not only could you provide an answer, but you can add some extra context in the tweet itself. That’s 140-characters PLUS 30-seconds of video. I’ve used video to answer a question a few times already. 

NOTE: Word of advice for women in the broadcast side of media. Put make-up on, have your hair done and check your background. I failed at these three things in this video. But hey, if I can help someone learn from my mistakes, I’ve succeeded for the day. 

EXTRA THOUGHT: If you run a team, league, athlete or celebrity Twitter account and do regular Twitter Q&A’s, this might be a way to change things up a bit. Reply to fan questions with video. It doesn’t have to be done on every Q&A, but it could be a good way to change things up a bit. 


3. Call-to-action

Let’s face it. In today’s cluttered social media world, the competition for eyeballs and interaction is fierce. Grabbing someone’s attention as they’re scrolling through their timeline of thousands of people is a challenge. Try posting a tweet with your latest blog post on it. 

Not so much…traffic. 

Give followers a call-to-action. Give them a reason to “click the link” in your tweet. I am a visual person. When I see someone’s face and hear their voice, I’m instantly engaged. It’s easier for me to gauge whether that person or brand is worth trusting. Trusting enough for me to click the link to read their blog or, in my case, watch their show.

Brands, teams, schools can do this too. From a sports perspective, how can teams use video promotions? Exactly like the Missouri Valley Conference did here:

Additional thought: One of the reasons I use Twitter video in this way is that I want people to know that I’m trustworthy. I want them to know that there is a reason to click the link in the tweet. I can tweet uplifting quotes until my fingers are raw, but that doesn’t mean I’m trustworthy. Just because someone replies to me doesn’t mean they’re trustworthy either. Through video, I’m putting connecting just like I would in real life: face-to-face. 

Don’t just tell…show!


4. Interviews or Live Reports

When you watch a game on tv, there are always interviews. Before, during, after and even in-between sports intermissions, there’s bound to be an interview at a sports event.

Interviews provide two key things for fans. First, a good interview can provide information. Second, they provide insight into thought process, emotion, reaction or the interviewee. While some may discard the in-game interview, there is something that generates connection for fans to hear the voices of their team’s leaders. 

On February 4 (aka National Signing Day in college football recruiting), Western Michigan was one of a handful of schools that used Twitter video that day. After each signed letter was received, Head Football Coach, Bill Kenney, talked a little bit about each player (see below).

What a great way to hear from a coach on a significant day for college football fans. Normally, fans would have to wait for the coach’s press conference or interviews later in the day. Fans who were already on Twitter anyway waiting for news on the next signing class, got to hear from Coach Kenney instead of just waiting for a tweet. 

The Seattle Mariners’ Gregg Greene also used Twitter Video creatively from Spring Training in Arizona, using slo-mo:

I plan on using Twitter video in this way for two events I’m covering next month – at a sports conference and an auto race. I’m hoping to share some great content from the guests and/or fans I talk with. If you want to see how I use it, connect with me on Twitter, @CadChica 


5. Create a Series or Show

What are you talking about, CadChica? 

Hear me out. Whether it’s been on YouTube or Vine or now, Snapchat, there are people who thought outside the box to use these tools in very creative ways. There are more creative ways to use those platforms than just point the camera and record.

People have created one-time skits, ongoing skits or shows, some of which have made them instant stars (think: Vine Stars, YouTube Stars). Snapchat recently debuted a series on its new Discover tab, called Literally Can’t Even

So, if those platforms can be used for a series or show, why not Twitter video? 

 As you can see, I’m trying something new. A quick, inspirational, non-sports series using Twitter video. But, what if someone took that a little bit further. Say, an athlete doing his own weekly 30-second show giving a peek into his/her life. Or, taking the best questions they’ve received from fans and answering them. Or, using Twitter video to showcase their foundations, or their communities. 

Now as I’m typing it, what about using their highly visible platform and Twitter video to speak up daily, weekly, monthly about the causes they care about? Same for anyone working in sports. Video takes the impersonal connection of 140-characters into something more personal. 

Practical? Well, it depends on your idea for a series or show. It could be something simple like what I’m doing, or, once uploads are available with Twitter video, you might be able to share pre-produced 30-second shows. 


Have some other creative ways to use Twitter video? Drop me a line in the comments. Would love to hear from you creatives out there. If I can come up with the ideas listed here, you can too. 

5 Tips for Using Twitter Video

CadChica Sports

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