There are moments when working in sports social media that an event in the world makes you stop and take notice. In the past year alone, two news events (Sandy Hook Elementary shooting in CT, Boston Marathon bombing) have transcended sports and captured the social media consciousness. And today, in what might be the worst tornado disaster in history, we have Oklahoma.
13 Heartbreaking Photos From The Aftermath Of The Oklahoma Tornado buzzfeed.com/mbvd/13-heartb… http://t.co/odxdeF2Zxl
—
BuzzFeed News (@BuzzFeedNews) May 21, 2013
Searchers calling for victims in #Moore. http://t.co/Qw6D51cHz4
—
Jonathan Betz (@jebetz) May 21, 2013
Words escape me. The devastation is massive. The recovery will be equally massive. But they will need help. At times like these, its nice to see social media playing a bit part in that effort.
I just texted "redcross" to 90999 to donate for Oklahoma disaster relief. Come on #NASCAR community, you can do it too.
—
Orange Cone (@TheOrangeCone) May 21, 2013
Another great relief effort RT @goofyfordfan: @TheOrangeCone text ” storm” to 80888 to donate to the Salvation Army
—
Orange Cone (@TheOrangeCone) May 21, 2013
I do not know who is behind the Twitter account @TheOrangeCone. Sarcasm combined with knowledge and passion for the sport of racing, NASCAR in particular, Cone is definitely one to follow for me. Two simple tweets could have been enough for an account with over 33-thousand followers but it wasn’t.
I'd love to see @LowesRacing and @jimmiejohnson donate $10 from the All-Star race winnings to disaster relief for every RT this tweet gets
—
Orange Cone (@TheOrangeCone) May 21, 2013
One tweet can stir a community. Even a Twitter community:
All @Tbayne21 and @StenhouseJr fans and Roushfenway fans please take 5 mins and donate to #redcross 90999 (text). Challenge other teams!
—
Mike Kelley (@CrewChief6NNS) May 21, 2013
@TheOrangeCone Done! RT I just texted "redcross" to 90999 to donate for Oklahoma disaster relief. Come on #NASCAR community, you can do it
—
C.J. Houston (@hstn817) May 21, 2013
@TheOrangeCone I'm unable to donate financially, but I will try to donate blood to red cross this week.
—
Valerie Thrift (@valeriethrift) May 21, 2013
Got it done 5 mins ago Cone .. Come on everyone.. :-) @TheOrangeCone
#REDCROSS
#PrayersForOKC
—
Racer24 #NFB (@Racer24) May 21, 2013
@TheOrangeCone thanks cone. Donation made NY this #nascarnation member.
—
David Cumming (@usaflyboy) May 21, 2013
Thank you to @TheOrangeCone @nascarcasm and others who are using twitter for good during this tragedy. #respect #goodpeople
—
Valerie Thrift (@valeriethrift) May 21, 2013
Thank you to all who texted "REDCROSS" to 90999. $10 may not seem like a lot, but it all adds up.
—
Orange Cone (@TheOrangeCone) May 21, 2013
***
How much money that one tweet generated matters not. What matters is that it prompts action. To be sure, Cone was not alone. Here are a few examples of how others in the sports Twitterverse got involved:
The Calipari Foundation will be donating $10k to the Red Cross for the victims & families effected by this horrendous tornado in Okla.
—
John Calipari (@UKCoachCalipari) May 21, 2013
Please join my friend Kevin Durant and Text “REDCROSS” to 90999 for $10 donation to help tornado victims in #OKC #okwx #sergiogives
—
Sergio Brown (@SergioBrown38) May 21, 2013
Prayers going out to my Home State... #Oklahoma.. I will be donating to help since I can't be there right now...
—
Javon Harris (@JavonHarris30) May 21, 2013
Just cleared our shelves for tornado victims. Thanks @UTexasEquipment for shipping donation up our way. Other donations appreciated!
—
OU Equipment (@ouequipment) May 21, 2013
I'm giving $1000 for tonight's HR and every HR until the All-Star break for the victims of my hometown in OKC. #PrayforOklahoma
—
Matt Kemp (@TheRealMattKemp) May 21, 2013
***
West Virginia’s baseball team was in Oklahoma for the Big 12 tournament.
Our team is safe from tornado, missed us by 5-10 miles. Trying to get team to Moore, OK to help. Wouldn't let us in today, families first.
—
Coach Randy Mazey (@CoachMazey) May 21, 2013
Safety assured and not willing to sit idly by, the team came to serve:
The team is off to the store to get food and clothes for all of the people involved in the tornado today.
—
WVU Baseball (@WVU_Baseball) May 21, 2013
The team donating supplies to Jamie, a victim of today's tornado. http://t.co/WJgf1uQCOA
—
WVU Baseball (@WVU_Baseball) May 21, 2013
***
A coach, not from Oklahoma, went full-bore in spawning Twitter-action himself:
If all 19,734 followers donate $10 to the @redcrossokc, we could raise close to $200,000 for the people of Oklahoma. Let's do it!
—
Patrick Murphy (@UACoachMurphy) May 21, 2013
Replies? YES!!
YES!! “@azpaula22: on behalf of my ASU sundevils donated $ to RedCross tornado victims cuz we've all played in OKC they need $$ & prayers!”
—
Patrick Murphy (@UACoachMurphy) May 21, 2013
Lion Pride! Thanks, Coach. Good to see you Sunday! “@UNACoachA: @UACoachMurphy UNA is in! Done!! Keep it going!”
—
Patrick Murphy (@UACoachMurphy) May 21, 2013
Done RT @UACoachMurphy: If all 19,734 followers donate $10 2 the @redcrossokc we could raise close 2 $200,000 4 the people of Ok-Let's do it
—
Jennie Finch (@jfinch27) May 21, 2013
***
I’d like to end with two tweets as poignant reminders today. One of encouragement and one a sobering perspective:
Just remember there is always somebody that has it worse than you #beappreciative
—
Eric LeGrand (@EricLeGrand52) May 21, 2013
Our thoughts/prayers are with those who have lost loved ones. #tornado #okwx #okcoso http://t.co/Z4rKS2GEfO
—
Oklahoma Co. Sheriff (@OkCountySheriff) May 21, 2013
***
How you can help:
Text REDCROSS to 90999 to donate $10 to the Red Cross
Online donation can be made to the Salvation Army: https://donate.salvationarmyusa.org/uss/eds/aok
Feed The Children online donations here
World Vision Disaster Relief Fund here
Social media resources via The White House here
***


