Teachable Moment for Smart, Orr

***

“Piece of crap” or something more? 

For those unaware of this story, Oklahoma State guard Marcus Smart shoved a Texas Tech fan after the game Saturday night. Something was said. That we do know. What was it exactly? I don’t know. Listen to that video above released by Texas Tech and I’m not sure. Sounds like piece of crap maybe. I can’t be sure. Only the fan, Jeff Orr, knows what he said for sure. Marcus Smart knows what he heard. I’m sure fans, officials around the area think they know what they heard. 

But, what does it all mean? A lot of something and nothing. 

Let’s be honest. On any given day, do you remember what happened two weeks ago at media day? Without prompting? Do you remember the media person that had a field day over Colin Kaepernick’s hat not that long ago? Chances are most people won’t remember without some prompting. That’s where the “nothing” part comes in. Based on what we know right now, Smart is suspended for three games and Orr has apologized and promised to not attend Tech games this year, what else is there to say? 

Plenty. Many have had their say on Smart. Today’s post from Yahoo! Sports’ Pat Forde brings the racial perspective from black coaches’ viewpoint. I recommend reading it. According to this ESPN story, Orr has been known to display this type of verbal speech before (allegedly). Is there a pattern here? One could deduce there is if others like John Lucas, III says he knows of Orr in that ESPN story: 

Here is where it’s at for me. Why does any fan feel the need to yell at another team’s player? Yes, I’ve booed other teams and players before at a game. But, what good does it do to yell at the players? Does it make a fan feel better about themselves afterward? Is it a chance for a fan to show their (team’s) superiority through words or actions (think: flipping the player off)? How much value does it bring fans to do this?

Before fans could ever tweet or reply to their athletes/teams on social media, their only outlet was the sporting event itself. Cheering, exalting in good times or jeers and throwing of objects during bad. Most don’t. The few that do get the notoriety and the term fanatic gets thrown around loosely. Not all fans are fanatics. But, the few skewer the view of the rest. 

There is a thought by some that we shouldn’t call out bad fan behavior. An impossible task to change it, they say. You’ll never change people’s behavior, they declare. In all likelihood, they’re probably right. You can’t change that mentality. But, I’m not one to sit idly by while this goes on.

Both Orr and Smart were wrong. Smart has accountability in his teammates, coaches and university. Three game suspension – long enough or not, it’s an accountability system which should be accompanied by teaching Smart the tools he needs to handle future situations like this.

What’s Orr’s accountability? His word saying he won’t attend any more games this year. Is there any teaching to go along with it? For yelling at a 19-year-old player on the opposing team? If not, there should. 

Otherwise, what’s to prevent him from doing it again next year?

***

RELATED: Challenge the Twitter Rants

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Some Twitter reaction:

***

FINAL THOUGHT: I will leave it to ESPN’s Rece Davis to sum it up perfectly –

***

CadChica Sports

2013 SSM Digest

Kobe Bryant and Maria Sharapova.

No, they’re not a new sports power-couple. Bryant and Sharapova were the subjects in my very first SSM Digest back in January. I started the SSM Digest to track the hottest topics in the social media-sports (#SMsports) world. Nobody that I knew of was doing anything of the sort. I set out to catalogue the latest happenings in #SMsports each month.

It all started with Kobe and Maria.

Note: Each month listed below is a hyperlink to that month’s SSM Digest

***

January 2013

I said back then:

Time will tell if this proves to be a winning strategy for either Sharapova or Bryant.  I am, by no means, not one who focuses solely on Twitter followers. The fact that you can “buy followers” proves that those numbers can be skewed. Add in the fact that there are people who follow others just to “gain followers” (think people with relatively equal numbers of followers and following), numbers can be deceiving. But the way Bryant has used Twitter to engage, proves that he’s well on his way to “getting it”.

That first tweet from Bryant has been retweeted over 50 thousand times. Sharapova’s, 2600+ times. Again, I’m not one to focus just on one’s Twitter follower numbers, but Kobe has 3.9 million followers compared to Maria’s over 700 thousand. Both have only tweeted in the 600 range for number of tweets sent. Sharapova follows 40 people while Kobe at least follows 852.

Safe to say that the Black Mamba gets the edge over Sugarpova.

***

February 2013

February was a very interesting month for me. I decided to do something that to my knowledge had not been done before. I “watched” the Super Bowl through Twitter. No television. No radio. Just Twitter.

Seriously. As much as Twitter had become embedded in the sports lexicon by early 2013, I figured it could be done. I wanted to see how well I could follow a game just through Twitter. Every play. Every questionable call. Blackout. GIFs. Replays. Varying perspectives. I got it through Twitter alone. My little Twitter experiment can be read here.

I said back then:

I am able to see conversations transpiring across a wide range of mediums. I try to be in tune to all sports on Twitter. It helps me to get a vibe for how people are viewing their sport, or, in the case of a sporting event like the Super Bowl, how they perceive it. Thus, it provided all the insight I needed to know as to how the game played out.

While the Super Bowl was the biggest story, we also had National Signing Day drama,

Danica Patrick leading a lap at Daytona, death of Dr. Jerry Buss, Richard Sherman-Darrelle Revis war of words plus a multitude of other sporting events including college basketball that I could not mention. Most memorable? This terrifying crash at a Nationwide race.

***

March 2013

Sports had a case of the madness. March Madness, that is.

I said back then:

Many think of madness as simply the NCAA tournament. But it is so much more than that. Teams vying for conference titles down the stretch of the regular season generated some great games like the Michigan-Indiana game on March 10th. Or perhaps it was the surprising #1 ranking for Gonzaga.

Before we get to the madness, a word from Phil

Ha! A Zen language we don’t know about? *Sigh, no.* It was funny at first but it was simply for “promotion”.

March also brought us a posterization (Brandon Knight), Tiger-Vonn coupling, #RandomActsOfOpeningDay, sports reacting to a new Pope and a potential hoops scandal too. But we all know what March was really about this year, right?

DUNK CITY!!!!!!!!!!

Aww, yeah! Dunk City babyyyyy! Florida Gulf Coast took the NCAA tournament by storm with upsets and dunks and just playground style basketball. Not everyone liked their show, but it sure made for a fun Cinderella run.

***

April 2013

Scandals, the Final Four, Kobe Bryant injury, Jason Collins coming out, NFL draft. All transpired during April. Only one stood out to me:

I said back then:

Social media, particularly Twitter, was the go-to resource for news. This is both a good and bad thing. The vast amount of information provided an exorbitant amount of factual news as well as rumors, instantly. Access to the Boston police scanners on the internet, to a certain extent, made matters worse for law enforcement.

Upon reflection, many tweets and posts showed how people felt about the tragedy and its aftermath. Contrast what transpired in the social media realm with the event itself. We wanted instant knowledge, instant justice. Instant, instant, instant.

But the event itself is not about instant. Pardon the cliché, but it’s a marathon, not a sprint. It’s about endurance. It’s about venturing forward when everything within tells you not to.

Marathon. Endurance. Forward.

Viewed over 2.5 million times:

***

May 2013

Gotta get to the playoffs. That’s what the NBA and NHL did in May. On the ice, do you remember this hit (viewed over 2 million times)?

Off the court, the Oklahoma City Thunder and others came through when their fans needed them most

In David Stern’s court: Seattle-Sacramento. Sacramento-Seattle. Who would get to call the Kings their own?

I said then:

For as much flux as the Kings were in under the Maloof ownership for the last few years, it seemed inevitable that with David Stern as commissioner, the Seattle group led by Chris Hansen had no chance of completing the purchase of the Sacramento franchise.

On the court? Well, close to the court at least.

Sure the games were entertaining. The NBA and its teams stepped up their social media game, led by the Golden State Warriors. Horse racing and Brad Keselowski made news. Super Bowl L too.

Ahh, yes. The biggest worldwide news of all? The pitch:

Do you remember this sports moment from May?

***

June 2013

I said then:

Did anyone ever tell you that June is the best month of the year?

No? They should have. It truly is. Two world champions crowned. A golf major won. One tennis major completed while another begins. The final collegiate sports championship earned. The last of the triple crown in horse racing run. USA Soccer shining after rocky start to World Cup qualifying. Athlete arrests, auto racing tragedies, my show cancelled, controversial comment/tweets bring firings in college and media, I got another year older and…

Okay, I’m a little biased. June was a month for the ages in sports.

*

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Odin Lloyd's sister's Facebook*

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Triumph, tragedy, stupidity and my show cancellation. On second thought, maybe this past June wasn’t the best month after all.

***

July 2013

I said then:

Dog days of summer in the sports-world. Not much happens in July, right?

Wimbledon, Aaron Hernandez, NBA & NHL & Twitter handle trades, Brad Stevens to the Celtics, Dwight Howard, Marshall Henderson, Manchester United, EA Sports, George Zimmerman verdict, UFC upset, MLB All-Star week, college football Media Days, Metta World Peace, Yasiel Puig, failed drug tests in track & field, British Open, Tiger & Phil, Olympic hockey returns, NFL & HGH testing closer to reality, athletes quit Twitter, PEDs & Biogenesis, Johnny Manziel…

If ever a month proved there is no off switch for sports, July was it. Constant. 24/7/365 – sports news in the social media world rolled on. In the social media realm itself, creative uses for Instagram and Vine were on display

One team even used Instagram for a meet-up (as opposed to “tweet-ups”).

A sign of things to come? MLB leading the way with a live-stream in a tweet during the Home Run Derby

There simply was a bounty of stories in July including Andy Murray ending the drought (my favorite take on it below)

***

August 2013

Dempsey and Johnny and Chipper..oh my!

In the early days of my Twitter life (I should hashtag that #MyTwitterLife), I wasn’t afraid to let my fandom show. That was before the sports masses jumped on board. In today’s Twitter (#TodaysTwitter), with the volume of people using it for sports, you have to be more careful about showing your fandom. Some may disagree with that, but I believe it is necessary for those in media.

My caveat to that, however, is when one of my teams do something good or positive. BIG caveat is the Seattle Sounders.

It really was an innocent hashtag, #DempseyWatch. Every so often in the Twitterverse, hashtags take on a life of their own. It helps when…

If not hashtags, well, stories too can take on a life of their own. And when your name is Johnny Manziel, the spotlight can amplify every little move you make. 

I said then:

The Manziel saga, because that is what it’s become now, dragged on through the month. In the end, Manziel would be suspended for a half in the Aggies’ home opener against Rice.

He’d go on to make even more news on August 31 with some of his on-field actions during the game.

Every brand has to needs a presence somewhere in the sports-social media world, right? Dempsey and Manziel have theirs. Chipper Jones (Atlanta Braves) has…no, had…wait…has (again) his. (Jones rejoined the Twitterverse on September 9th.)

Sometimes, brands have to go big or go home. In the U.S. Open’s case, they chose the former option.

***

September 2013

Welcome back, NFL and college football. You made my job curating these SSM Digest much harder with your return.

I said then:

This month, due to the sheer volume of items to track, I’m changing the structure to this month’s digest. Less input from me and more of the stories, images and videos that crossed our timelines in sports-social media. The biggest stories lead us off followed by a few of the images that grabbed my attention, followed by some daily sports-social media news.

I changed the structure of my digest due to “sheer volume”. Football, baseball, soccer, NASCAR, tennis proved quite challenging to track everything. It all begins though, with football.

Despite separate litigation issues hanging over their heads, the NFL and NCAA football came back with a vengeance. Most days/weeks, you could find trending topics on Google or Twitter included something related to those two sports. But, there was one other sport that captured the attention of another type of football fan around the world.

Football has an iconic place in American culture. Two other sports icons were part of September news too.

Okay, this isn’t iconic, but I couldn’t resist adding to my year end post

What’s a year-end post without an “own goal”?

Side note: Check out my “Fun with Topsy Search” post reviewing the first time popular hashtags were used according to Topsy.

***

October 2013

Get your game face on, October!

We welcomed back hockey and bid adieu to baseball. And, we also said “thanks”. Wait! No we didn’t. We said, “you’re welcome”. Well, U.S. Soccer did:

I said then:

Mexico survived to play another World Cup day thanks to a last-minute flurry by the USA in their 3-2 victory over Panama. The U.S. victory enabled Mexico to solidify that final World Cup qualifying spot. That Mexico needed a U.S. victory to qualify was not lost on fans of both teams, nor the official U.S. Soccer account. Expect to see that tweet on most end-of-the-year Top 10 lists.

With over 83 thousand retweets and 31 thousand favorites, I do expect it to at least be in the Top 10 of Top Tweets for 2013.

One of the top stories in baseball, aside from the Red Sox winning the World Series (and Facebook)

…had to be the Pittsburgh Pirates. Back in the postseason after 21 years (Roberto Clemente’s number), the Pirates, their city and their social media were a joy to watch.

Another team’s social media that is a joy to watch has to be the Golden State Warriors. Their team is embracing the social media outlets they use with passionate innovation (#passionateinnovation). Innovation like this G+ Hangout called #WarriorsLive:

Also innovating this month were the New Orleans Saints becoming the first NFL team with a Snapchat account and the Tampa Bay Lightning freezing their Instagram account (a first).

Innovators in their own right, we lost two football legends in October.

***

2013 was a professional roller coaster. Starting the year with two jobs and by summer’s end I was jobless. Until November. My new job with Sportsmanias meant less time for writing up my monthly digest. Abandonment was not on my mind. As the year was drawing to a close, I had the idea to create this year-end digest instead. Although I have no links for November and December Digests, I did curate content that helped shape their storylines.

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November 2013

Welcome, November. The month where hockey players grow their mustaches and beards to their heart’s content. Movember arrived. No shaving allowed.

Also not allowed? One of the more bizarre stories occurred between two Dolphins players, Richie Incognito and Jonathan Martin. 

The story itself was fluid all month-long Even to this day, the situation has still not been resolved. Just another in a long line of off the field stories the NFL didn’t need. Sports Illustrated’s Jim Trotter summed it up:

As the NFL world changed…constantly, one sports returned to “normalcy” (think six-pack), despite what flows from Donovan McNabb’s mouth.

Not normal? On second though, maybe this is normal…for Alex.

Apologies for not touching on amazing NFL games, college basketball, college football, soccer, #SFBatKid, Veterans Day celebrations, Thanksgiving, WWE, NBA, women in sports, Google Glass, YouTube videos, MLB awards, Twitter and the Phoenix Suns and so on and so forth. Suffice to say November did not disappoint. Especially when you have Minnesota Golden Gophers Head Coach, Jerry Kill, dancing upon his return from his health hiatus. Go Jerry!

***

December 2013

Coaching changes.

Coaches in trouble.

Free agent signings.

The final BCS Championship game.

World Cup test draw

And…a now-deleted penis tweet (saved via the beauty of Twitter).

Whew! That’s plenty, but December isn’t even done yet. We have the college bowl games, Liga MX final, NFL season wind-down, NBA digging in to their holiday season and am I missing anything?

***

There is much to reflect upon in social media-sports. 2013 was a huge year. Fans engaged on Twitter, Facebook, Instagram, Vine, G+ more than ever in social media. Unfortunately, not always in a positive way.

We saw a rise in Infographics and GoPro/Google Glass videos, more specialized apps, creative team promotions, heightened social-television relationship and more.

Professionally, I have “met” some amazing people in the sports media/sports biz world through Twitter, LinkedIn and Google+. Social media in 2013 made the world a little smaller for me in sports. Knowledge is a precious commodity. I’ve learned more this year via my “friends” about journalism, marketing, business and yes, social media despite my lack of a college degree. Although I do like to say I have a degree in Common Sense from the School of Hard Knocks at the University of Life. But, I’m still learning. Social media is a great teacher, beyond just Twitter.

As for 2014, I don’t know that we’re fully prepared for what 2014 will bring in social media-sports. I expect there are things to come that we haven’t given a thought to yet in terms of creativity, platforms, or even tools. The actual sports stories, oh my, I can’t even imagine what we will see, especially withe the Olympics and World Cup in our future. Sounds exciting.

But, before I close, in reviewing this past year’s content, there is one photo that captured my heart and I wanted to make sure I shared it with you. I’m always looking for the good in sports and this is perfect:

***

CadChica Sports

Boston Celtics Seize The Day

WAKE UP, WEDNESDAY!

Celtics Brad Stevens***

The Wednesday before the Fourth of July and news from one of the most storied NBA franchises drops news of a new coach. Not just any coach, but the in-demand Butler coach, Brad Stevens. The news took Twitter by storm and surprise.

***

Since no tweets from Stevens since June 13, we’ll leave the final word to Butler Blue 2 and 3:

***

CadChica Sports

Louisville Cardinals’ (Social) Championship

Left it hanging. I left this post hanging in blog-draft purgatory. Incomplete. Never having met the “Publish” button. Which begs the question (no, not “why”): To Delete Or Not To Delete? That’s a tough one. Is this post out of date? If so, delete. If not, why the heck didn’t I publish it. 

As tempting and easy as deleting it sounds, I believe there are still a few Louisville fans out there who might want to see (relive) a bit of social media perspective from their championship night. No further additions or edits were made (it could probably use it). So, enjoy Louisville fans.

***

Louisville won the NCAA Men’s Basketball Championship with an 82-76 victory over the Michigan Wolverines. Thrilling. Exciting. And a phenomenal way to end this 2012-13 college basketball season. 

***

Let’s see how some Louisville fans enjoyed the game and moment:

https://twitter.com/gyoung1117/status/321446596577468417

https://twitter.com/SeanEspinal/status/321469676486004737

https://twitter.com/bing/status/321474387096268800

CadChica Sports

#MarchMadness: Final Four 2013 Social Media Guide

Seems like only yesterday, the anticipation for the 2013 NCAA tournament gripped the sports world. Scrambling to complete brackets, school trash-talk flying across social media, the country went “beastmode” into March Madness. 

But we are now down to the Final Four. The Final Four of the NCAA Tournament and the Final Four of my #MarchMadness: 2013 Social Media Guide. 

To refresh, my list was originally organized by school ranking (pre-tourney from CBS Sports), Twitter handle, follower numbers, and additional social media links. I’ve added a few social media links (one for Louisville, one for Wichita State and two for Syracuse) after reading this article from SportTechie.com. Otherwise, all links are “official” based on information provided by each school’s website. 

The biggest winner of the four teams remaining in terms of Twitter followers is Michigan with an increase of 10,000+, followed by Syracuse, Louisville and finally Wichita State. For what it’s worth, the Sweet 16 Cinderella, Florida Gulf Coast University (FGCU) started the tournament at just over 1000. As of today, they are over 8800 Twitter followers. A significant gain for this young school. 

Here’s the final post in my #MarchMadness 2013: Social Media Guide series. Enjoy the games! 

******

1. Louisville

@UofLSports 25,399 followers before the tournament26,151 last week / 28,658 today

OFFICIAL WEBSITEFacebook, PinterestPtch

** 

13. Michigan

@umichbball 45,350 before the tournament48,069 last week / 55,377 today

OFFICIAL WEBSITEFacebook,  YouTubePinterestFoursquare

 ** 

16. Syracuse

@Cuse 23,985 followers before the tournament / 24,687 last week / 28,612 today

OFFICIAL WEBSITEFacebookYouTube, Google+, Pinterest

 ** 

35. Wichita State

@GoShockers 5,014 followers before the tournament / 5,524 last week / 6,844 today

OFFICIAL WEBSITEFacebookYouTubePinterest 

 ******

On a personal note, this is my favorite “One Shining Moment” – Luther Vandross singing – 1997 Arizona Wildcats. Looking forward to Monday night. 

CadChica Sports 

 

#MarchMadness: 2013 Social Media Guide Check-Back

We started with 68 and we’re now down to 16. My #MarchMadness 2013 Social Media Guide is now down to 16 talented teams. We have our stalwarts like Duke and Kansas. And of course, our Cinderellas like La Salle and Florida Gulf Coast. The Sweet 16 promises to be an entertaining, and hopefully, surprising batch of games. 

But what does a Sweet 16 appearance mean for these schools? From a business standpoint, I’ll leave that to the sports business experts. From a social media standpoint, let’s see how it affected each team’s “official” Twitter account in comparison with my post from last week (#MarchMadness 2013 Social Media Guide). 

The list is organized by school ranking (pre-tourney from CBS Sports), Twitter handle, follower numbers last week (and today) and additional social media links. At a quick glance, no surprise to see Florida Gulf Coast’s Twitter account gain the most (over 3k gained). Michigan comes in behind the ‘Flying Eagles’ with under 3k gained. 

Reminder: Twitter and all social media accounts are the “official” accounts according to each school’s website

******

1. Louisville

@UofLSports 25,399 followers last week / 26,151 today

OFFICIAL WEBSITEFacebookPtch

** 

2. Kansas

@KU_Hoops 43,265 followers last week / 44,363 today

OFFICIAL WEBSITEFacebookYouTube

** 

3. Indiana

@IndianaMBB 29,396 followers last week/ 30,322 today

OFFICIAL WEBSITEFacebookYouTubePinterestGoogle+TumblrFlickr

 ** 

5. Miami (FL)

@CanesHoops 9,242 followers last week/ 11,036 today 

OFFICIAL WEBSITEFacebookYouTubeInstagram (Statigram)Google+

 ** 

6. Duke

@Duke_MBB (28,904 followers last week) 29,721 today

or @dukeblueplanet (76,434 followers) 77,476 today

OFFICIAL WEBSITEFacebookYouTubeInstagramGoogle+

 ** 

8. Ohio State

@OhioStateHoops 19,397 followers last week/ 20,953 today

OFFICIAL WEBSITEFacebookYouTubeGoogle+

 ** 

10. Florida

@GatorZoneMBK 13,637 followers last week/ 14,043 today

OFFICIAL WEBSITEFacebookGoogle+

 ** 

11. Michigan State

@MSU_Basketball 41,725 followers last week / 43,344 today

OFFICIAL WEBSITEFacebookYouTubePinterest

 ** 

12. Marquette

@MarquetteMBB 2,078 followers last week / 2,490 today

OFFICIAL WEBSITEFacebookYouTubePinterestGoogle+

 ** 

13. Michigan

@umichbball 45,350 followers last week / 48,069 today

OFFICIAL WEBSITEFacebook,  YouTubePinterestFoursquare

 ** 

16. Syracuse

@Cuse 23,985 followers last week / 24,687 today

OFFICIAL WEBSITEFacebookYouTube

 ** 

21. Arizona

@AZATHLETICS 19,052 followers last week / 19,514 today

OFFICIAL WEBSITEFacebookYouTubePinterestGoogle+

 ** 

35. Wichita State

@GoShockers 5,014 followers last week / 5,524 today

OFFICIAL WEBSITE, Facebook, YouTube, Pinterest 

 ** 

43. Oregon

@OregonMBB 8,726 followers last week / 9,421 today

OFFICIAL WEBSITEFacebookYouTube, InstagramPinterestGoogle+

 ** 

49. La Salle

@GoExplorers_com 2,490 followers last week / 2,944 today

OFFICIAL WEBSITEFacebook, YouTube

 ** 

59. FGCU

@FGCU_MBB 1,014 followers last week / 4,784 today

OFFICIAL WEBSITEFacebookYouTubeInstagram (Statigram)

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CadChica Sports

#MarchMadness: 2013 Social Media Guide

The selections have been made, seeds argued and now it is simply time to get down to the hoops. The action begins tomorrow with the “play-in” games or what the NCAA likes to call the first round. In reviewing various articles on March Madness last night and today, I came across an NCAA seed listing from CBS Sports. Seeing where every NCAA tournament team ranked, 1-68, is sure to provide fodder for fans across the country. What it did for me, however, was spark an idea. 

The last Twitter Guide I did was for the Daytona 500. Listing the drivers’ start positions, Twitter lists and follower numbers, my Twitter Guide proved to be a popular resource before, during and after the race. 

With the NCAA Tournament though, I wanted to “step up my game” (sorry, basketball on the brain). Rather than just a Twitter Guide, I wanted to encompass as much social media as I could into this resource. Whether it is the Twitter handles/follower numbers or links to other social media sites (Facebook, Instagram/Statigram, Pinterest, Google+ or team websites), this represents the most comprehensive social media list that I have ever done.  

In compiling this list, I began at every team’s official website. Being the most accurate way to find what I was looking for, it still proved to be a challenge. As you might imagine, social media accounts were not organized in similar ways. “Social Media” links were either organized under their repsective “FAN” tabs or “Multimedia” tabs. Given I know what to look for, I can only imagine what a fan does when searching for the social media information. Even when finding what I was looking for, a few schools had ‘bad links’ to their YouTube or Facebook accounts. Others, provided no actual “social media” information page. It became a matter of Google Search at that point. Not ideal.  

The bigger schools tended to have more variety of social media accounts available. Where there is no YouTube account for some big schools, they do have their own All-Access channels. I chose not to provide links. 

Twitter accounts are either team or school. A few schools use a coach or assistant coach’s Twitter account. I only chose to use one coach’s account (Cincinnati) as the official handle.

In addition, if the school did not provide an “official” YouTube, Instagram, Google+ or other social media account on their website, I did not include that link. I wanted to make this list as accurate as possible. That being said, if you have the link to an “official” account that is not listed, please let me know in the comment section. 

 The list is organized by school ranking, Twitter handle, follower numbers and additional social media links.

1. Louisville

@UofLSports 25,399 followers

OFFICIAL WEBSITEFacebook, Ptch

2. Kansas

 @KU_Hoops 43,265 followers

OFFICIAL WEBSITEFacebook, YouTube

3. Indiana

@IndianaMBB 29,396 followers

OFFICIAL WEBSITEFacebook, YouTubePinterestGoogle+, TumblrFlickr

4. Gonzaga

@ZagMBB 5,606 followers

OFFICIAL WEBSITEFacebook, YouTube

5. Miami (FL)

@CanesHoops 9,242 followers

OFFICIAL WEBSITEFacebook, YouTubeInstagram (Statigram), Google+

6. Duke

@Duke_MBB (28,904 followers) or @dukeblueplanet (76,434 followers)

OFFICIAL WEBSITEFacebook, YouTubeInstagramGoogle+

7. Georgetown

@GeorgetownHoops 7,906 followers

OFFICIAL WEBSITEFacebook, Google+

8. Ohio State

@OhioStateHoops 19,397 followers

OFFICIAL WEBSITEFacebook, YouTubeGoogle+

9. New Mexico

@UNMLobos 12,578 followers

OFFICIAL WEBSITEFacebook, YouTube

10. Florida

@GatorZoneMBK 13,637 followers

OFFICIAL WEBSITEFacebook, Google+

11. Michigan State

@MSU_Basketball 41,725 followers

OFFICIAL WEBSITEFacebook, YouTubePinterest

12. Marquette

@MarquetteMBB 2,078 followers

OFFICIAL WEBSITEFacebook, YouTubePinterestGoogle+

13. Michigan

@umichbball 45,350 followers

OFFICIAL WEBSITEFacebookYouTubePinterestFoursquare

14. Kansas State

@kstatesports 31,118 followers

OFFICIAL WEBSITEFacebook, YouTube

15. Saint Louis

@SaintLouisMBB 3,379 followers

OFFICIAL WEBSITEFacebook, YouTube

16. Syracuse

@Cuse 23,985 followers

OFFICIAL WEBSITEFacebook, YouTube

17. Oklahoma State

@OSUMBB 7,735 followers

OFFICIAL WEBSITEFacebook, YouTubeFlickrSoundCloud

18. UNLV

@UNLVAthletics 10,845 followers

OFFICIAL WEBSITEFacebook

19. Wisconsin

@BadgerMBB 12,126 followers

OFFICIAL WEBSITEFacebook, YouTubePinterestFlickr

20. VCU

@VCUAthletics 7,056 followers

OFFICIAL WEBSITEFacebook, YouTube

21. Arizona

@AZATHLETICS 19,052 followers

OFFICIAL WEBSITEFacebook, YouTubePinterestGoogle+

22. Butler

@BUTLERMBB 14,357 followers

OFFICIAL WEBSITEFacebook, YouTube

23. Memphis

@UofMTigersHoops 26,628 followers

OFFICIAL WEBSITEFacebook, YouTubeInstagramPinterest,

Google+TumblrFoursquare, Tout

24. UCLA

@UCLAMBB 6,177 followers

OFFICIAL WEBSITEFacebook, YouTube

25. Creighton

@BluejayMBB 5,852 followers

OFFICIAL WEBSITEFacebook, YouTube

26. San Diego State

@GoAztecs 9,562 followers

OFFICIAL WEBSITEFacebook, YouTubeGoogle+

27. Notre Dame

@NDMBB 8,061 followers

OFFICIAL WEBSITEFacebook, YouTube,  Google+

28. Illinois

@IlliniHoops 21,123 followers

OFFICIAL WEBSITEFacebook, Pinterest,  Instagram

29. North Carolina

@UNC_Basketball 122,246 followers

OFFICIAL WEBSITEFacebook, YouTubeTumblr

30. Colorado State

@CSUMensBball 5,637 followers

OFFICIAL WEBSITEFacebook

31. Pittsburgh

@HailToPittHoops 2,314 followers

OFFICIAL WEBSITEFacebook, YouTube

32. North Carolina State

@PackMensBball 20,529 followers

OFFICIAL WEBSITEFacebook, YouTubePinterest

33. Missouri

@MizzouHoops 22,004 followers

OFFICIAL WEBSITEFacebook

34. Temple

@TUMBBHoops 2,379 followers

OFFICIAL WEBSITEFacebook

35. Wichita State

@GoShockers 5,014 followers

OFFICIAL WEBSITE

36. Colorado

@CUBuffsMBB 6,123 followers

OFFICIAL WEBSITEFacebook

37. Cincinnati

@CoachCroninUC 10,959 followers

OFFICIAL WEBSITE

38. Villanova

@Novaathletics 6,184 followers

OFFICIAL WEBSITEFacebook, YouTubeInstagram,foursquare

39. Iowa St.

@CycloneMBB 13,982 followers

OFFICIAL WEBSITEFacebook, YouTube

40. Oklahoma

@SoonerHoops 7,369 followers

OFFICIAL WEBSITEFacebook, YouTubeInstagramPinterest

41. Minnesota

@GopherBBall 8,715 followers

OFFICIAL WEBSITEFacebook, YouTubeInstagramPinterest

42. California

@CalMensBball 3,631 followers

OFFICIAL WEBSITEFacebook, YouTubeInstagram

43. Oregon

@OregonMBB 8,726 followers

OFFICIAL WEBSITEFacebook, YouTube,

InstagramPinterest, Google+

44. Belmont

@BelmontMBB 3,834 followers

OFFICIAL WEBSITEFacebookYouTube

45. Boise St

@BroncoSportsMBB 1,522 followers

OFFICIAL WEBSITEFacebook, YouTube

46. Saint Mary’s (CA)

@smcgaels 4,631 followers

OFFICIAL WEBSITEFacebook, YouTube

47. Ole Miss

@OleMissMBB 7,404 followers

OFFICIAL WEBSITEFacebook, YouTube

48. Bucknell

@bucknellhoops 793 followers

OFFICIAL WEBSITEFacebook, YouTube

49. La Salle

@GoExplorers_com 2,490 followers

OFFICIAL WEBSITEFacebook

50. Middle Tennessee State

@MT_MBB 1,363 followers

OFFICIAL WEBSITEFacebook

51. Akron

@ZipsMBB 2,920 followers

OFFICIAL WEBSITEFacebook, YouTube,

InstagramPinterest, Google+

52. New Mexico State

@NMStateAggies 2,716 followers

OFFICIAL WEBSITEFacebook, YouTube

53. South Dakota State

@SDSU_Jacks 5,567 followers

OFFICIAL WEBSITEFacebook, YouTube

54. Montana

@UMGRIZZLIES_bb 1,677 followers

OFFICIAL WEBSITEFacebook, YouTube

55. Davidson

@DavidsonWildcat 3,577 followers

OFFICIAL WEBSITEFacebook, YouTubeGoogle+

56. Valparaiso

@valpoathletics 1,598 followers

OFFICIAL WEBSITEFacebook, YouTube

57. Northwestern St

@nsudemons 2,059 followers

OFFICIAL WEBSITEFacebook, YouTube

58. Harvard

@hoopsatharvard 2,064 followers

OFFICIAL WEBSITEFacebook, YouTube

59. FGCU

@FGCU_MBB 1,014 followers

OFFICIAL WEBSITEFacebook, YouTubeInstagram (Statigram)

60. Pacific

@PacificMensBB 336 followers

OFFICIAL WEBSITEFacebook, YouTube,  Instagram

61. Iona

@ICGaels 3,489 followers

OFFICIAL WEBSITEFacebook, YouTube

62. Albany (NY)

@ualbanysports 2,611 followers

OFFICIAL WEBSITEFacebook

63. Western Kentucky

@wkusports 6,242 followers

OFFICIAL WEBSITEFacebook

64. Southern

@JaguarHoops 295 followers

OFFICIAL WEBSITEFacebook, YouTube

65. LIU Brooklyn

@LIUBasketball 1,529 followers

OFFICIAL WEBSITEFacebook

66. James Madison

@JMUDukesHoops 557 followers

OFFICIAL WEBSITEFacebook

67. North Carolina A&T

@NCATAGGIES 2,029 followers

OFFICIAL WEBSITEFacebook

68. Liberty

@libertyflames 5,051 followers

OFFICIAL WEBSITEFacebook, YouTube

ADDED: Jonathan Gandolf put together a unique list and bracket for each school but using their hashtags. Hat tip to Tariq Ahmad for tweeting this out today. Yet another way to track the action in social media.

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CadChica Sports

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