Walk into a sports bar in America and you may see a sign advertising “TRIVIA NIGHT”. One night a week is set aside for teams to compete against each other to be crowned the Ultimate Sports Trivia Champ. Or is it “Smartest Sports Fans”? Whatever the title is, trivia and sports go hand-in-hand. The very nature of statistics and historical events in sports lends itself naturally to a question and answer time. Add into the mix, hanging out with friends, eating, drinking and watching sports too, the sports bar is a natural place to bring all of that together. But, in these social media times, trivia has been making inroads there too.
As the NFL and NHL began their seasons last month, I began to notice more trivia being incorporated into the Twitter streams of teams. Perhaps it’s the hashtags (#TwitterTrivia #TriviaTuesday #PensTrivia) that I began to notice more over the last few months. Whatever the case may be, teams from all levels are adopting this into their social media strategies. It’s definitely not a new phenomenon as evidenced by my Topsy search of first uses of trivia-related hashtags (click images to enlarge):
The hashtags may not be new but sports teams adopting this into their strategies appears new to me. New as in more teams (and even athletes, coaches) are engaging with fans in this way. Just from today:
— Barry Sanders (@BarrySanders) October 8, 2013
ZAG TRIVIA TUESDAY: Jazmine Redmon was named 2013 WCC Defensive Player of the Year. Who was last Zag to receive same honor?
— Kelly Graves (@GoDucksKG) October 8, 2013
— Northeastern Huskies (@GoNUathletics) October 8, 2013
— WBS Penguins (@WBSPenguins) October 8, 2013
The Pittsburgh Penguins have taken it a step further by creating their own hashtag, #PensTrivia
— Pittsburgh Penguins (@penguins) October 8, 2013
A quick Twitter search for sports-related Twitter Trivia tweets yielded some interesting results:
— OAKLAND RAIDERS (@RAIDERS) June 19, 2012
— Chicago Cubs (@Cubs) June 25, 2013
— NBC Olympics (@NBCOlympics) July 30, 2013
A #TwitterTrivia giveaway sounds good today… Stay tuned
— KeepOlympicWrestling (@WrestlingVision) May 2, 2013
— Michigan Softball (@umichsoftball) June 2, 2013
— Toronto Argonauts (@TorontoArgos) August 17, 2013
— Tampa Bay Rays (@RaysBaseball) September 11, 2013
— Buffalo Sabres (@BuffaloSabres) September 25, 2013
FINAL THOUGHTS: There is one common characteristic among all sports fans. They love competition. Whether it’s living vicariously through their favorite team or athlete while they compete or they used to compete themselves, it all centers around competition. at its core, trivia is a competition.
Engaging with trivia is one thing. But, tying it in with a prize for the winner ups the ante. It brings out that competitive spirit in sports fans. Tickets, memorabilia, you name it and fans will compete for it. It’s simple and effective.
If they haven’t done so already, there’s also potential to add a sponsor. We hear sponsored trivia questions during tv or radio broadcasts of games like on ABC’s college football broadcasts (AFLAC Trivia Question). Why not bring that into social media trivia questions? Provide a prize, tweet out the sponsor’s name, fans are engaged…it just makes sense.
It’s a natural combination.