Facebook Scores with Univision’s Liga MX Deal

Liga MX on Facebook Live will become a reality this Saturday

When Twitter announced their partnership deal with the NFL last year, I was disappointed.

I long believed that people would watch sports via Twitter. Sports and Twitter are the perfect match. The main reason for this is because that’s where sports media live. Breaking news, stories, commentary about sports happens on Twitter more than any other social media platform. So much happens on Twitter that I’ve even “watched” the Super Bowl without watching it on tv.

If you want people to talk about your sports content, Twitter is where it’s at. The potential for sports leagues to connect and grow through Twitter was huge. If your sport connects with sports media, who better to get the word out, right?

Although Twitter did sign partnerships with smaller leagues – the Mountain West conference, for example – it was their deal with the NFL that got people (media) buzzing.


For me, the point of watching something on social media is more an issue of access. The NFL is a commodity that is easily accessible. Broadcast tv, cable tv, foreign language tv – it’s readily available for NFL games.

No, what I wanted to see Twitter pursue was something I couldn’t get elsewhere.

Then along came Facebook Live.

Marketers and media sometimes scoff at Facebook and sports. They view it as for the older crowd, full of photos of food, kids and the ever-popular “why am I connected with this person from high school” crowd. It’s believed that the 18-34 year-old demographic group coveted by sports advertisers aren’t hanging out on Facebook.

But, given its status as the #1 social network in the world, Facebook will be a player (no sports pun intended) in sports live-streaming.


Univision’s Liga MX Deal

Today, the most popular soccer league in North America, sorry MLS, is bringing their game to Facebook thanks to Univision Deportes. 

“We’re thrilled Univision is bringing Liga MX matches to Facebook,” said Dan Reed, Head of Global Sports Partnerships at Facebook. “The move enables Facebook’s passionate community of soccer fans to watch, share, talk about and react to one of the sport’s most exciting leagues – all in one location.”

Tonia O’Connor, COO and Content Distribution President of Univision Corporation said, “Our Facebook partnership is an exciting opportunity for these fans to experience this great soccer in the language of their choice.”

Financial details have not been disclosed at this time. 

Broadcasting games in English and making them available to fans who, for various reasons, don’t have Univision as part of their cable package is a no-brainer. By broadcasting the games on Facebook Live in English, Univision will be bringing Liga MX to an ever-increasing bilingual fanbase in the United States.

Just a few short days ago, Liga MX was featured in the English publication, The Guardian. In that article, writer Richard Foster wrote, “…a concerted effort is required to make an impact outside the Americas.” Although the initial offering will only be available here in the United States, Univision’s partnership with Facebook is one way to show the excitement of the league to new fans.  

Traditionalists and long-time Liga MX fans may not be as enthusiastic about the news, but it is worth the risk. Univision will still air games in Spanish over the air and on their app.  

Only 46 games – regular season and playoffs – will be broadcast on Facebook. These matches will involve teams Univision has broadcast rights to. It all starts this Saturday night when Club America travels to Chivas.

There are still details to be ironed out and questions to be answered. After all, announcers are an important part of Liga MX viewing…

As for Twitter, this news should make bring them pause. Depending on whom you ask, their partnership with the NFL was successful. More recently, they began their partnership with the PGA Tour. This agreement allows Twitter to broadcast 31 tournaments, with over 70 hours of coverage this season. It will be broadcast around the world. 

Just like with the NFL, however, this isn’t a partnership that gets the average American sports fan excited. Golf tournaments can be seen on broadcast and cable tv, as well as your local sports bar on a non-football day. What’s the point? 

By offering a sport that isn’t as readily available, Facebook is taking the path that could ultimately prove beneficial for all parties in sports.

Now, if only Cesar’s wish…and mine…would come true. 


CadChica Sports

Seismic Shift in the Sports-Social Media World

WRITER’S NOTE: This article originally appeared on the now-defunct Yahoo! Voices network on May 23, 2012. The article is no longer available on Yahoo’s network. Reprinted here as the author of original work.


Seismic Shift in the Sports-Social Media World

A tremor in the sports-social media world took place this week.

Did you feel it?

Most didn’t realize it when it happened. But, the early rumblings of a seismic shift in the Twitter/Sports relationship occurred, unsurprisingly, in the world of NASCAR.

On Friday, Twitter and NASCAR representatives announced a “business” partnership that is the first of its kind between Twitter and a sports league. The early details of this partnership, scheduled to begin next month at the Pocono race on June 10, entails a promoted NASCAR hashtag (#NASCAR) as well as a NASCAR specific page to take the fan-sport interaction to another level.

Currently, Twitter has promoted tweets that occur on users timelines. According to Twitter: “Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers. To what extent the “promoted tweets” have been successful or not depends on who you ask. But according to this May 2011 article, Twitter expected ad spending to triple from 2010 to 2011.

So how does this affect Twitter’s new relationship with NASCAR? Can you say: #WINNING?

NASCAR has long been known for being a “fan’s” sport. History shows large attendance numbers at races as well as the driver interaction with fans proved to be beneficial to NASCAR’s growth. Despite the economy cutting into those numbers, NASCAR has been able to evolve and adapt, using social media to do it.

Because their drivers were already accessible to the public, the use of Twitter by NASCAR and their drivers was a natural extension. Highlighting this was Brad Keselowski, earlier this year. During the Daytona 500, there was a fiery crash that Keselowski had opportunity to snap a picture of as it happened in front of him. Using his phone, he tweeted the picture to the world.

Not knowing how this simple act would take off (he gained over 100,000 followers in just a matter of hours), it proved the connection of Twitter and sports beyond just the sport of NASCAR. It was a trending topic online but work offices around the country. The power of NASCAR. The power of Twitter.

Twitter social media shift

Fast forward to Friday. Twitter and NASCAR joining forces. Hashtag promotion. A NASCAR-specific page on Twitter. A page where tweets will be curated (gathered), from media, the fans, drivers, their families and crew centrally located in one place. What are other fans saying about the race? The media? Anything happen before the race fans should know about? Fans will no longer have to search for the hottest topics during the event. Twitter will do it for you.

That is a good thing. Less work for the fan to do, the more likely they’ll be to stay on that page. A captive audience if you will. And in the world of advertising, that’s the best type of audience to have.

If it succeeds, that tremor, that seismic shift…is only the beginning for Twitter and sports. 


CadChica Sports

Public Nature of Everything: Britt McHenry

Public Nature of Everything

Do unto others as you would have them do unto you.

Britt McHenry has been suspended for a week by her employer, ESPN. Who is Britt McHenry? I didn’t know who she was before last week. But, many know her now because of this rant. (Note: the rant appears to be related to this story on the parking garage’s towing policies).

Public nature



Joining Social Media

I joined Facebook in 2008. This came after I grew weary of a women’s message board I belonged to. I wanted something different. Facebook was different. Connecting with friends and making new ones, it was my new go-to place on the internet. But, then family started joining Facebook, and, well, I knew it was time for me to slowly slink away.

In 2009, I discovered Twitter. Joining for the sole reason of online shopping deals (yeah, don’t ask), I knew it would be awhile before any family joined there. I was “safe”. Slowly, however, I discovered sports.

Sports on Twitter. Sports writers on Twitter. Oh! And that blessed RETWEET button. Then, Tweetdeck (third-party app) came into my life. AND LISTS!!! OH THE TWITTER LISTS. A God-send. All of the sports information I could fit into my life, that I could ever desire, was in one beautiful place.


It was a connecting and conversation tool rolled into a news feed. Not just any news feed, but a sports news feed. I could have conversations with national and international journalists about sports. And that was an okay thing to do.

Turning my love of Twitter and lists into a job was the next step. It wasn’t easy. Hours and hours of time spent reading, retweeting, writing – all in the effort to get my foot in the door of sports media. Which I did, with stops at local and national outlets. Through it all, I’ve seen the ups/downs, highs/lows of sports and Twitter. When I say I’ve seen tens of thousands…upon tens of thousands of tweets, I mean that literally.

And, it hasn’t always been pretty. Media versus media. Media versus athlete. Media versus fan. Athlete versus fan. Throw celebrities and politicians in the mix and I’ve just about seen every type of “fight” you can imagine.

All because of Twitter.


Worldwide Audience

In the early days of Twitter, people would throw out the advice, think before you tweet. Good advice, perhaps, back then. Before the spotlight was bright like today. People weren’t always willing to share their thoughts and reactions to news or sporting events. There was still a bit of uncertainty to what exactly this Twitter-thing was or how it fit into our every day lives.

As media, sports media especially, came to embrace Twitter as an easy news-sharing outlet, the attraction for it grew. It became a place to share and even find new stories. News outlets, sports websites and blogs (including my own) began posting new content based on what they saw on Twitter. Many of which now blend sports with pop culture.

I have long called Twitter the world’s largest sports bar. It’s a place to hang out and watch sports with your friends. Just like at a sports bar, you can talk sports, the current game(s) on tv, or delve into other subjects with your friends…and foes. Everything that happens at an actual sports bar happens on Twitter. Razzing, teasing, flirting, arguing, laughing – it happens on Twitter too. It just happens with people from all around the world.

For all the world to see.

What gets seen, isn’t always pretty.


McHenry and the Twitter Grapevine

Which brings us back to Britt McHenry. Her berating of a parking garage attendant is now news. Before social media, it would not have blown up like it did last week. Word of mouth story-telling is one thing. The Twitter grapevine is another.

McHenry joins a long list of public figures that has had to deal with the consequences of behavior. Former Rutgers men’s basketball coach Mike Rice found this out in 2013. Video of Rice throwing balls at players’ heads and verbally abusing players surfaced and a Twitter firestorm ensued. At the time, I myself was outraged. I had a son around the age of the players and there is no way I would want a coach treating my son like that. To others without college-aged sons, it was just plain and simple abuse.

The term “Twitter mob” was thrown around. People from all walks of life weighed in on Twitter with their opinion on Rice and Rutgers. There was a public outcry for something to be done about Coach Rice. Rutgers eventually did. A little late for some which only brought more criticism. It was a key moment showing the power of Twitter.


Ray Rice

In 2015, when an employee gets in trouble, either because of their social media posts or, in this case, video, a prompt response is required. The NFL and the Baltimore Ravens learned this just last year. As details began to emerge about the Ray Rice incident, reaction was swift on Twitter. On the day the video was released by TMZ, a sampling of the reaction immediately thereafter:

  1. Much of Twitter discussing Rice video release but no mention on any ESPN networks. M-M doing pep rally show at Ford Field. #FailedJournalism (Tweeted at 5:11 am PT while much of America is either waking up or on morning commute)
  1. The amount of “but she married him so…” tweets I’m getting aren’t surprising at all. Good job you guys. Keep not getting it, at all. (Tweeted at 5:49am PT by someone working in sports media. Checked the mentions shortly after – only 2 or 3 tweets reflected this sentiment.)
  1. Ray Rice is a piece of shit. (Tweeted at 5:13 am PT by a Digital Manager)
  1. Social media out here nothing is private no more!! (Tweeted at 5:14 am PT by a former athlete)
  1. What time are the games tonight? Just trying to calculate how long you will all be mad and disappointed at the NFL for. (tweeted at 4:28am PT by a celebrity)

No “satisfactory” statements from the NFL or the Ravens came as Twitter raged. The silence was deafening. “We” wanted immediate action from the NFL. “We” wanted Rice suspended, thrown out. “We” wanted Ray Rice to suffer the consequences. “We” put him on Twitter trial and served as judge and jury. “We” demanded justice for Janay Rice.


No Excuses

Some have faced a firestorm for their tweets or social media posts. Britt McHenry didn’t tweet anything offensive or inflammatory like others have done (see Bill Simmons, Keith Law, Keith Olbermann, Justine Sacco). McHenry was reacting to an incident that got the best of her. She was being human.

That, in no way, excuses it. I can think of times where I have been upset or frustrated at situations that were wrong. There have been many times where I’ve read something on Twitter and wanted to correct people for their erroneous thinking. I wanted to put them in their place. But, it’s too easy to react, especially when emotions are high. It’s a challenge to stop and think

Every move, every word is scrutinized today. There is no sarcasm font on social media. We don’t have billboards on our foreheads to tell others that we’re frustrated. I’m sure if there were that may have helped McHenry in her situation. Or not.

We’re all human. Mistakes happen. We learn and grow from it. Twitter has taught me that it’s not enough to think before you tweet. One person’s sarcasm is another’s offense. It’s up to us to be cognizant of that when we share on social media.


Think Critically

But it also seems clear that everyone

We want people to think like us. We want people to react andrespond like us. That’s who we want to hang around with in real life isn’t it? People who we see eye-to-eye with, have a conversation with and who won’t challenge our thinking. Woe to those who challenge us, right?

Hell hath no fury like a Twitter mob scorned. (Tweeted in September 2014 by a media member)

Social media is a reflection of society. I suppose it’s all a part of our mobile-first society that we are slowly heading toward, if we’re not there already. Instead of person-to-person communication, society has taken to tweeting and posting news, thoughts and reactions online. On both a personal and professional level. It’s our first course of action now.

This all has happened in a matter of a few short years. I wasn’t taught how to think before tweeting. Were you? Sure, there’s the school of thought about the potential consequences of our actions, but how many of use realized this when we first started tweeting or posting on social media? I didn’t. But now, I delete more tweets and posts than I make. As DeAngelo Williams stated in his January 2015 post on The Cauldron, “it also seems clear that everyone needs to take a step back and think critically about the roles they play on the various platforms they are so engaged with.



Social media has given us a false sense of security. Sometimes we feel like it’s a private conversation with just one person or just our followers. That mindset can be expanded to when the camera is rolling.

It’s easy to forget the public nature of everything in the heat of the moment.

In the public nature of everything, perhaps it’s best to live by The Golden Rule…

Do unto others as you would have them do unto you.

Athletes Watch, Learn On Social Media

Not all athletes get in trouble for what they say publicly or on social media. 

But, when it happens to someone else, it reinforces the lessons learned for other athletes.


Thursday night, the men’s basketball team from West Virginia was crushed by Kentucky 78-39 in a Sweet Sixteen game of the NCAA tournament. This came on the heels of a prediction by WVU Mountaineers freshman guard, Daxter Miles, Jr. Earlier in the week Miles Jr had predicted that the undefeated Wildcats of Kentucky would be 36-1 after their game with WVU. As the Wildcats proved, talk is cheap if you can’t back it up. 

It is that premise that brought me to the Spokane Regional of the NCAA Women’s Basketball Tournament. With the WVU loss fresh in minds, I asked coaches and players about predictions, social media and more Friday during media day at the Spokane Arena. 


We do a great job of when we do post (2)


Lexie Brown: We have relationships  with a lot of these players that we play against but, we’re at that age where you know not to say too much on social media. Like you said, yesterday, the Kentucky game, that completely back fired on that  player’s  part.  But, Rose does a great job with helping with us know what to say, what not  to  say on social media. And, starting tomorrow, we’ll be off social media completely until we win both of our games or until our season is over. So, we’ve got to stay locked in. You can’t let the outside world influence how you play.

Laurin Mincy: Just piggybacking on what she said, we know what and what not to say. And from the fun aspect, we do a great job of when we do post something, it’s about the team or about Maryland, period. So, we usually stay positive on social media.

Shatori Walker Kimbrough: Just be smart. I know when I’m looking on the outside, if someone says something about our team, that would just be added motivation. I guess the other night he was using that as some confidence that he had, but, like Laurin and Mincy said, just knowing how to be smart and a time and place for everything.



Amber Henson:  I  wouldn’t say I have intentionally stepped all the way away from it but, I do make a point to kind of block out things that are going on about  the women’s tournament or our team. We kind of have tunnel vision right now.  But, I do keep up with the men’s team on social media.

Ka’lia Johnson:  I would have to agree. We’re just going  to  watch  the games, the games are on in our hotel, and I  just  watch  the  games  on  TV.  But, definitely when  it’s  game day we go straight  into  tunnel  vision. And, that happens with practice  today,  we’re  in tunnel  vision  now.  Maybe take a step back.


Ariel Massengale: Some of our coaches instilled in us from the beginning of the season, we have social media rules, curfew times, where you shut that stuff off and things that we just don’t talk about on social media. So, you kind of look at other players and some mistakes and whatnot that they made but, yes, it’s something we’re very conscious about and if we see a teammate tweet or put something out there, we are very quick to call them text them like, hey, you need to take that down as soon as possible.

Some of our coaches instilled in us from




Sunny Greinacher:  I  actually just heard about this incident that kind of got a lot of attention about social media and athletes. But, I  don’t think it’s necessarily a problem for our team.  I know that all the girls on the team are more reserved when it comes to that.

But, what we use social media for is for more of getting ourselves hyped and just maybe spreading the word of where we play,  encouraging other people to watch us and stuff.  But I don’t think it’s a problem for us to be inappropriate on social media, those kind of things, just knowing the girls on our team.


FINAL THOUGHTS: Opportunities to learn from others mistakes is one thing. Learning from your own mistakes is…humbling. Daxter Miles Jr will (hopefully) learn that braggadocio doesn’t win games. But, his experience is a reminder for not just athletes, but all of us. We all need to be mindful of what we say publicly and yes, even privately. 

As the ability for mobile devices to take pictures, record video and share instantly on social media, so will the likelihood of people getting in trouble. It is imperative for each of us to be mindful of how we conduct ourselves publicly and on social media. Act naturally is always a safe way to go.

Unless, of course, you’re a natural jerk.

CadChica Sports

Teachable Moments Via Daxter Miles, Jr

What are words for?

Words can motivate. And, they can also teach. 

West Virginia’s Daxter Miles Jr learned that the hard way after his 36-1″ prediction about the Kentucky Wildcats. Miles Jr’s prediction provided a little extra incentive for the undefeated Wildcats. Kentucky thumped West Virginia 78-39 in a NCAA Regional Semi-Final game in Cleveland, Ohio last night. 

Wildcat players took to Twitter to address the win emphatically 

It wasn’t just Kentucky players either. West Virginia’s horrendous shooting night and Miles Jr’s comments were a hot topic on Twitter during the game with media and fans yesterday. But, there was another group that was paying attention too. 

Coaches jobs have had to evolve over these last several years. Social media (monitoring and teaching) is very much a part of the job. Even if a coach is not on social media themselves, most of their players probably are. As such, it’s important for a coach to know what their players are doing. 

Teachable social media moment

The Miles Jr quote is a teachable moment for coaches here at the Spokane Regional for the NCAA women’s basketball tournament. I asked coaches about discussing social media with their players during the tournament.

Maryland Terrapins, Coach Brenda Frese: I think our players are really well-trained and know, kind of, the approach in terms of talking. They all were talking about it (Miles Jr’s prediction) yesterday before that (WVU-UK) game, which I was glad to hear, just in terms of fueling Kentucky and getting them even angrier going into that game. So, I’m quite confident in our young ladies that they will be media savvy.


It’s not about predictions. It’s about

Duke Blue Devils, Coach Joanne McCallie: I think for everything, people have to be clear thinking. We hope — at this point, I would like my team to be as clear thinking as they could possibly be. But, we talk to our team throughout the season and we would expect by now the leadership would come from our senior captains, reminding people not to spout such predictions. It’s not about predictions. It’s about what we do on the court.

I do Facebook because it’s nice, you get to like everything. Facebook is positive, you just press like on everything, for the most part. I was on Twitter and found myself disillusioned by it tremendously. I got off of that. I said, no, that can’t be a part of what I’m doing.

NOTE: Coach McCallie does have a Twitter account with recent activity. I am trying to clarify with Duke WBB to find out who actually runs her account. 


Tennessee Volunteers, Coach Holly Warlick: Well, they better not do it (make any predictions, especially on social media). You  don’t  want  to  give  anybody ammunition.  I just prefer them not to say it.  It’s tough to back up. I  mean you’re  giving  people ammunition to get up just that much more.

I  think  we  always  — and  we  have always done this — I don’t care who you’re playing, you’ve got to respect your opponent, especially  at  this  time  of  year. They got here the same way we did. They’re here for a reason, because they’re playing great basketball right now. So,  I  don’t  think  that  anyone  can step up and say, we’re ready for you and we want you.  I tell them be careful what you wish for, because it can definitely turn on you just as easy as it can help you.


Coach Fortier quote   Canva

Gonzaga Bulldogs Coach Lisa Fortier: We mentioned it again.  And during the season, we remind them often that they’re representing themselves, their family, our team — they’re representing a lot of people.

You want to make sure that you’re always humble, which I think we are by nature.  But, that you’re humble and that you make sure that you’re being smart and not giving anybody else any fodder for the bulletin board.  And hopefully, we managed to do that.  They are only 18 to 22 and they make mistakes and social media is a whole different animal now days, so it’s probably more common than it used to be.


FINAL THOUGHTS: I don’t envy coaches, especially college coaches, these days. Social media has become so intertwined in every aspect of sports that it is impossible to avoid. It’s not enough to monitor what their own athletes are saying. Nor is it enough to tell them “think before you tweet”. Everyone thinks. But, not everyone evaluates and analyzes the repercussions of what we share on social media. 

There are teachable moments nearly every week on sports Twitter. Every single thing we say, whether verbally or on social media receives sound-bite scrutinization. Some athlete (pro, college, high school), media member, celebrity or fan gets in trouble for what they tweeted. Or, in the case of Daxter Miles, Jr, gets in “trouble” for what they said. 


CadChica Sports

Social Media, Gaming Key to Formula E’s Growth

There’s a new kid in the town of Miami. 

Have you heard of it? It’s the Miami e-Prix. And, it’s coming to you live on Fox Sports 2, today at 3:30pm ET. 
And, on social media. 
For as much as I love sports themselves, there is a part of me that is fascinated by social media’s role in them. News and conversation around sports can take place on any number of social media platforms. And, it’s also a way for said “new kids” to get their name out there. 
The FIA Formula-E Series is heading to Miami today. Formula E? I know, I know. You’ve heard of Formula 1, but not Formula E. Formula E is a unique motor sport racing series. Unique in that the goal is to run on sustainable technology. 
Cars are designed to run on a single battery – no re-fueling required for these cars. Two cars per driver for the 50 minute race. The noise that racing fans are accustomed to with NASCAR or Formula 1 cars is not present with the F-E cars. Crashes can happen, but to this point (thankfully), not to the point of their more powerful counterparts. 
It may sound kind of odd. A car race using no traditional re-fueling pit stops, changing cars as routine and minimal noise. With challenges like these, especially at a race in America, how does Formula E get their name out there? How do they get the word out? 
I spoke with Formula E CEO, Alejandro Agag, Michael Andretti and driver Lucas di Grassi about that yesterday during Media Day.
Where do you see social media now and in the future for Formula E?
Right now, we’re focusing on building the race. The race is just the base. Then, everything else needs to go through video and social media. My next focus is an online, real-time video game. 
You can talk about social media very vaguely. We are totally user-friendly, for example. All of our races are on YouTube. That doesn’t happen basically in any sport. But, we want people after 48 hours to just go and watch the race. You can say it’s a lot, but we need to do much more sophisticated things. The kids are getting more and more sophisticated. I see it with my kids. It’s incredible what they do with these things. 
We need to get a focus group of say, twenty 10-14 year-olds and have them tell me what they want. That’s where we’ll really get the good feedback. 
In the short-term (for social media), the online real-time video game, without a doubt.
(Note: Agag said that this video game is at least two years or more down the road. But, it is something he really wants to implement for the next generation.)
FIA Formula E Fanboost   Miami ePrix
On #FanBoost (the social-driven system of fans voting to give a speed boost to their favorite driver during the race): 
Yes. Very positive reaction. We are working on enhancing it more. 
It’s important to continue dialogue with the teams. Growing together, taking cues from each other, is how a young sport like Formula E will see itself connect with fans in this social media age. On working with teams and social media strategy:
“We are totally open. There are rights issues to be concerned with…” but “we are for teams doing their own thing (on social).”
In a November pre-race press conference, Agag described Formula E as being a “championship for the younger generation”. As they move forward in trying to grow Formula E, social will play a key part in their strategy. 

I also had the privilege of sitting in on the driver/team press conference yesterday. Live-streaming the conference on Meerkat, I was able to ask Michael Andretti and driver Lucas di Grassi about the importance of social media and connecting with the next generation of fans. 
Andretti: That’s one of the things that what Formula E is doing that’s a little unique. With the Fan Boost, and all of those things – they’re trying to connect to the kids and the phone that you’re holding right there. That’s important. We’ve heard talk of ways they’re trying to get kids to interact with them even more with what’s going on with the race track. I think that’s all part of it. To get the fans actually involved.
di Grassi: It’s very important to connect with the younger generation. When they think about buying their first car, they think about buying an electric car. To change an old mind that V-8’s and V-10’s are the car to get, it’s very difficult. But, if the first car that you buy is electric, the chance of you staying with an electric car for the future is very high. That’s why it’s very important to engage with the younger generation. 

 Much like the racing series itself, I would describe the social strategy of Formula E as a work in progress. With anything new, it takes time to build. Having an idea for growth and connecting with the next generation of racing fans is a solid place to start. Logistical, as well as organizational, issues will need to be ironed out. But, as di Grassi alluded to above, thinking like them, will be key. 


CadChica Sports

Tuesday Ten with CCS: Tom Buchheim

From Kansas City, MO to Spokane, WA to Miami, FL. 

That’s been my adventure the past two weeks. Long enough to connect with family, but not quite long enough to absorb one trip versus another. 

As I type this, I am sitting on a balcony in downtown Miami overlooking the city from a 29th floor apartment. Having finished up the Media Day here for the Miami e-Prix, my mind is wandering back to last week. It was last week in Kansas City, Missouri where I attended the 2nd Annual Sports Fan Engagement Forum. 

The forum brought together some of the best and brightest in sports that work in the digital and social space. A grand collection of smart, wisdom and innovation all in one room was an encouraging sign for the future in sports. CadChica Sports was a media partner with forum host, Q1 Productions. 


Reflecting on something that happened over a week ago isn’t always easy. In the fast-paced world of sports and social media, it’s on to the next thing. That next thing is Meerkat. 

Meerkat didn’t make the round of topics in Kansas City, but it did make it into a conversation I had with fellow media partner, Tom Buchheim (fourthand140.com), this past Tuesday. 

It was a treat to meet Tom, in person, putting a real-life face to his Twitter avatar. He is definitely someone 

  • 1:13 – Intro to Tom and fourthand140
  • 2:43 – Difference between the first one last year and this year’s forum 
  • 5:19 – Tom’s Day One Recap: making it best for the fan
  • 6:21 – Respecting the fan emotion when winning or losing
  • 8:47 – Day One Hot Topics: Facebook, Snapchat and Google+ 
  • 10:00 – Snapchat panel with Alex Restrepo
  • 13:00 – This generation’s radio…is mobile
  • 15:00 – Do sports teams (the social/digital teams) overthink it? 
  • 16:06 – The people Tom was excited to meet (Kelly Mosier love)
  • 17:59 – Who was I excited to meet??? (Tuesday Ten guests)
  • 22:00 – Crisis PR in sports: Tom’s take (think: Baltimore Ravens)
  • 25:00 – In a crisis, when should a social media response take place?
  • 27:50 – Meerkat? In sports? The future? 
  • 33:27 – Topics Tom’s looking to write more about from the forum
  • 35:58 – Connect with Tom on social media

Thank you Q1. 


CadChica Sports

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