Tuesday Ten CCS: Rocky Harris

TTCCS 2-27-15

Tuesday Ten

Join me (no, not on Tuesday) on Friday, February 27, when I will be joined by Rocky Harris, Chief of Staff (Sr. Associate Athletic Director) for Arizona State Sun Devils Athletics. Rocky appears as part of my media partnership with Q1 Productions. Q1 is hosting the 2nd Annual Sports Fan Engagement Forum in Kansas City, MO on March 2-3, 2015.

Be sure to follow me on Twitter (@CadChica) as I will be live-tweeting and, Wi-Fi willing, broadcasting live from the forum.

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Who Is Rocky Harris? 

Rocky Harris joined Sun Devil Athletics in February 2012 as the Sr. Associate Athletics Director for Communications. He was named Sr. Associate AD for External Relations in June 2012, and has since been named Chief of Staff. As Chief of Staff, Harris is responsible for facilitating key departmental priorities, managing a wide range of matters of institutional importance on behalf of the Athletics Director, and serving as the primary strategic liaison with University and community constituencies. Harris acts on behalf of the Athletics Director in his absence and participates in strategic planning on special projects, including fundraising, outreach, and capital programs. As the Sr. Associate AD for External Relations, Harris oversaw media relations, marketing, ticketing, customer service, sponsorships and the Sun Devil Club.

Harris arrived at ASU after serving as Senior Vice President and Chief Marketing Officer of Major League Soccer’s Houston Dynamo and AEG Global Partnerships. In his tenure with the Dynamo and AEG, Harris helped initiate a $110 million stadium project in downtown Houston, and assisted in doubling the season ticket base and sponsorship revenue. He also managed the MLS All-Star game communications, marketing and sales plan that resulted in the fourth highest attended all-star game across all sports in United States history.

Before the Dynamo, Harris was the Director of Sports and Marketing Sponsorships at Reliant Energy, where he oversaw the largest naming rights deal in the National Football League and helped create the Reliant Energy Scholarship for Champions. He also was a member of the Houston World Cup Host Committee, Super Bowl XXXVIII Host Committee, as well as an NFL Media Representative for Super Bowls XXXVII, XXXVIII, and XXXIX.

Harris’ other work on the professional sports level includes the Director of Media Relations with the Houston Texans and the Media Relations Coordinator with the San Francisco 49ers. Prior to joining the NFL, Harris worked at a web-marketing agency in San Francisco and a sports marketing agency in Scottsdale, Arizona.

Alongside his business initiatives, Harris helped create the foundation “Dynamo Charities,” and serves on the Board of Trustees for The Leukemia & Lymphoma Society, which recognized him as the 2010 Houston Man of the Year. He has also been awarded the Houston Business Journal 40 Under 40 Award, the Major League Soccer Marketing Executive of the Year Award and the Pete Rozelle Award for overseeing the NFL’s top public relations staff.

Harris received his master’s degree in sports management from the University of San Francisco where he graduated summa cum laude and earned the 2002 Director’s Award for being the top graduate student in the program. Prior to USF, Harris earned his bachelor’s degree in communications from Arizona State University. Both his mother and father earned their bachelor’s and master’s degrees from ASU. His father was an ASU student-athlete and his mother was an ASU professor. Harris and his wife Elizabeth have two daughters, Hope and Grace.

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Where To Watch

Watch the show live and join the conversation on Google+ or bookmark this page and watch the show below.  

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Connection Central

With Rocky

With Arizona State Sun Devils

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Next Week

Wi-Fi willing, I will be broadcasting live from Kansas City at the 2nd Annual Sports Fan Engagement Forum, hosted by Q1 Productions. I’ll be talking with some of the speakers and attendees who traveled from around the country to discuss how to engage today’s sports fan in the digital and social space. They are the leaders and innovators from around the world of sports: pro, college, business, sponsorship, education, media and more.

Join in the conversation with the hashtag, #q1SFE15, or follow me on Twitter (@CadChica).

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CadChica Sports

Five Tips for Using Twitter Video

I am a fan.

Yes, yes, you know I am a sports fan. That’s not news. No, what I am a fan of is the new Twitter video feature.

Twitter is the #1 social media platform for me. That’s where sports discussion of all kinds takes place. Mostly because that’s where sports journalists hang out to talk about and share sports news. But, there’s always been something missing to me.

Video.

Google+ is 1A. What I love about Google+ is the Hangouts On Air (HOA) feature. With HOAs, I can actually interact with and see people face-to-face on Google+. 140 characters is too limiting when it comes to getting to know people. People can easily fake who they really are on Twitter. The rise of parody accounts is an indicator of that. Communicating with someone on video allows you to get a better feel for who they are (think: body language, facial expressions).

But now we have Twitter video.

And I’m loving it.

Although it doesn’t allow for the continuous interaction between people like G+, it does allow you to go beyond the sometimes stifling 140 character limit. It takes the “engagement” factor to the next level on Twitter.

There are a few different ways I’ve already used Twitter video. I have some ideas for using it in the future too. So, I put together this list in the hopes that it will get your creative juices flowing in my Five Tips for Using Twitter Video.

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1. Break news

I haven’t had the chance to use this yet, but this is probably my #1 tip on how Twitter video can be used. Authentically.

Adam Schefter is one of the most connected people in the NFL. Schefter has gained a huge following on Twitter because of the news he breaks, from NFL draft picks to coach firings to player releases/signings – Schefter is a must-follow for NFL fans. But, as Schefter’s following grew, so did parody accounts. Parody accounts that were shrewd enough to fool people with breaking news. Like this one:

Adam Schefter   AdarnSchefter    Twitter

At first glance, this looks like “Adam Schefter”. But, upon closer evaluation, the Twitter handle name is “Adarn Schefter”. The letter “r” and “n” together form an “m” on Twitter. The number of people (especially those of us in media) that have been fooled by this account has to be in the thousands. If media members like (the real) Adam Schefter used Twitter video to break news, the parody accounts wouldn’t be able to fool people much longer.

Example: A form of breaking news on Twitter video was used by Eastern Michigan football during National Signing Day:

And, more recently, the Anaheim Ducks (h/t @njh287):

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2. Talk to me

When you’re having a discussion with someone on Twitter (yes, it does happen), 140 characters just isn’t enough. If you’re talking sports with your friends, how often do you have short answers to their questions or assertions? Not often. Try having a Twitter discussion about the top 5 quarterbacks in college football. The names alone take up most of your 140 characters.

Love this Twitter Q&A reply from Team Great Britain (h/t @charliemales

Now imagine replying with Twitter video. Not only could you provide an answer, but you can add some extra context in the tweet itself. That’s 140-characters PLUS 30-seconds of video. I’ve used video to answer a question a few times already. 

NOTE: Word of advice for women in the broadcast side of media. Put make-up on, have your hair done and check your background. I failed at these three things in this video. But hey, if I can help someone learn from my mistakes, I’ve succeeded for the day. 

EXTRA THOUGHT: If you run a team, league, athlete or celebrity Twitter account and do regular Twitter Q&A’s, this might be a way to change things up a bit. Reply to fan questions with video. It doesn’t have to be done on every Q&A, but it could be a good way to change things up a bit. 

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3. Call-to-action

Let’s face it. In today’s cluttered social media world, the competition for eyeballs and interaction is fierce. Grabbing someone’s attention as they’re scrolling through their timeline of thousands of people is a challenge. Try posting a tweet with your latest blog post on it. 

Not so much…traffic. 

Give followers a call-to-action. Give them a reason to “click the link” in your tweet. I am a visual person. When I see someone’s face and hear their voice, I’m instantly engaged. It’s easier for me to gauge whether that person or brand is worth trusting. Trusting enough for me to click the link to read their blog or, in my case, watch their show.

Brands, teams, schools can do this too. From a sports perspective, how can teams use video promotions? Exactly like the Missouri Valley Conference did here:

Additional thought: One of the reasons I use Twitter video in this way is that I want people to know that I’m trustworthy. I want them to know that there is a reason to click the link in the tweet. I can tweet uplifting quotes until my fingers are raw, but that doesn’t mean I’m trustworthy. Just because someone replies to me doesn’t mean they’re trustworthy either. Through video, I’m putting connecting just like I would in real life: face-to-face. 

Don’t just tell…show!

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4. Interviews or Live Reports

When you watch a game on tv, there are always interviews. Before, during, after and even in-between sports intermissions, there’s bound to be an interview at a sports event.

Interviews provide two key things for fans. First, a good interview can provide information. Second, they provide insight into thought process, emotion, reaction or the interviewee. While some may discard the in-game interview, there is something that generates connection for fans to hear the voices of their team’s leaders. 

On February 4 (aka National Signing Day in college football recruiting), Western Michigan was one of a handful of schools that used Twitter video that day. After each signed letter was received, Head Football Coach, Bill Kenney, talked a little bit about each player (see below).

What a great way to hear from a coach on a significant day for college football fans. Normally, fans would have to wait for the coach’s press conference or interviews later in the day. Fans who were already on Twitter anyway waiting for news on the next signing class, got to hear from Coach Kenney instead of just waiting for a tweet. 

The Seattle Mariners’ Gregg Greene also used Twitter Video creatively from Spring Training in Arizona, using slo-mo:

I plan on using Twitter video in this way for two events I’m covering next month – at a sports conference and an auto race. I’m hoping to share some great content from the guests and/or fans I talk with. If you want to see how I use it, connect with me on Twitter, @CadChica 

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5. Create a Series or Show

What are you talking about, CadChica? 

Hear me out. Whether it’s been on YouTube or Vine or now, Snapchat, there are people who thought outside the box to use these tools in very creative ways. There are more creative ways to use those platforms than just point the camera and record.

People have created one-time skits, ongoing skits or shows, some of which have made them instant stars (think: Vine Stars, YouTube Stars). Snapchat recently debuted a series on its new Discover tab, called Literally Can’t Even

So, if those platforms can be used for a series or show, why not Twitter video? 

 As you can see, I’m trying something new. A quick, inspirational, non-sports series using Twitter video. But, what if someone took that a little bit further. Say, an athlete doing his own weekly 30-second show giving a peek into his/her life. Or, taking the best questions they’ve received from fans and answering them. Or, using Twitter video to showcase their foundations, or their communities. 

Now as I’m typing it, what about using their highly visible platform and Twitter video to speak up daily, weekly, monthly about the causes they care about? Same for anyone working in sports. Video takes the impersonal connection of 140-characters into something more personal. 

Practical? Well, it depends on your idea for a series or show. It could be something simple like what I’m doing, or, once uploads are available with Twitter video, you might be able to share pre-produced 30-second shows. 

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Have some other creative ways to use Twitter video? Drop me a line in the comments. Would love to hear from you creatives out there. If I can come up with the ideas listed here, you can too. 

5 Tips for Using Twitter Video

CadChica Sports

Tuesday Ten with CCS: Brian Costello

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On Tuesday, February 17, I was be joined by Brian Costello from Portland Timbers FC and the Portland Thorns. Brian appeared as part of my media partnership with Q1 Productions. Q1 is hosting the 2nd Annual Sports Fan Engagement Forum in Kansas City, MO, March 2-3, 2015. 

Details on how you can get $100 off your registration at the end of the post. 

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WHO IS BRIAN COSTELLO? 

Costello is heading into his fifth season as the Director of Digital Media and Editor-in-Chief for the Portland Timbers of Major League Soccer—one of the leading sports organizations in North America. Overseeing the Timbers digital content and social media voice across a multitude of platforms, Costello was named Major League Soccer’s Digital Editor of the Year in 2011. In 2013, he helped launch a new digital content plan for the Portland Thorns FC of the National Women’s Soccer League (NWSL) on their run to the inaugural NWSL 2013 Championship. Prior to joining the Timbers and Thorns, Costello ran communications for the Portland Institute for Contemporary Art, collaborated with a French theatre collective in a Brussels writing residency, produced documentaries, and was an assistant to filmmaker Darren Aronofsky on Requiem for a Dream. He has over 15 years’ experience in crafting narratives from his work in writing, contemporary art, journalism, documentary production, branded entertainment and independent filmmaking.

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SHOW HIGHLIGHTS

  • 01:12 – Intro to Brian Costello
  • 01:23 – Who is Brian and what does he do? 
  • 02:15 – Double major in theater and history with a minor in East Asia studies…and he works in sports???
  • 05:35 – Passionate fans like Portland Timbers fans – does that put a demand on the content Brian and his team provide? (Key: authenticity)
  • 07:33 – Engaging with different levels of fans – his topic at Q1’s Sports Fan Engagement Forum. 
  • 09:19 – What drew him to the Q1 Forum. 
  • 11:19 – Connect with Brian, the Portland Timbers, Thorns and Timbers 2

 

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CONNECTION CENTRAL

With Brian

With Portland Timbers FC

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NEXT WEEK

The fourth and final guest in my Q1 series of guests will be Rocky Harris, Senior Associate AD with the Arizona State Sun Devils. As someone who grew up going to Arizona State football games, I am looking forward to this conversation. Join us next Tuesday at a special time, 9:30 am PT/12:30 pm ET. 

Q1 is bringing together some of the best and brightest minds in the world of sports to discuss fan engagement next month in Kansas City. To receive $100 off your Sports Fan Engagement Forum registration, use code ‘CADCHICA’ when you sign-up here. 

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CadChica Sports

Snap, Snap, Video On National Signing Day

THE FAX MACHINE

One Shining Moment. 

No, we’re not quite to March Madness just yet. But, today was the one shining moment for fax machines everywhere. 

Today was National Signing Day (or National Letter of Intent Day) in the college sports world. As coverage of it has grown, so has the creativity of schools. Social media posts have been crucial to connecting with fans during this day. Facebook and Twitter (link-sharing and pictures) are the stalwarts. Instagram is part of the mix too. On this day, however, there is a new kid in town.

Snapchat. 

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FAN PERSPECTIVE

When I look at social media activity by teams, schools, leagues and athletes, I look at it from a fan perspective. I don’t look at it from a marketing or social media perspective – just as a fan. And, what do fans want?

  • Information – if it’s about “my” team, I want to know about it. 
  • Something new – give me something I can’t get anywhere else.
  • Access – I can’t be at every event. Show me what’s happening behind the scenes. 
  • Connection – Show me “you” want to connect with me

For all of its security issues (which are ones to consider before joining), Snapchat content comes in a form that is easy and consumable. Whether it’s a single snap or the popular Stories feature, Snapchat content has been able to give fans all of the above – in ways that Facebook, Twitter and others haven’t really been able to…yet (more on that – Twitter video – later). 

That’s not to say that Snapchat is any better than the other platforms. It’s just…different. It’s a mobile-centric app, which speaks to the ease of relaying new information and access. The content that is used by many in sports shows me that they want to be connected with me. A Story does exactly what it says – tells a story. And, on National Signing Day, there were many Stories to tell.

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SNAPCHAT STORIES

An appropriate way to start the Stories for aggiefblife – a simple greeting. Let me tell you, before 5 am PT it’s a lot easier to be told Good morning through a Snap than it is by someone who is extra cheery to start the day. Much easier. 

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The Aggies were not alone. The snaps began early…and often. UMass, Baylor, Missouri, just to name a few, all began their day through Snapchat. Those three schools also made sure to add a hashtag. As a fan, I don’t necessarily know what the hashtag is for an event like this. Seeing it on a Snap gives me a bit of extra information I need in case I want to search it on Twitter or tweet about it myself. 

#NationalSigningDay

 

One of the more interesting Stories I saw, came courtesy of Michigan. Although they didn’t start out by adding text in their Stories, they added later in the morning. Call it time stamping – letting fans know the exact time when a recruit signed with Michigan. It may seem silly to some, but that’s information that I would want to know. It adds a bit of extra context to the “story”. 

 

umichathletics on Snapchat Canva

 

I love lists. Twitter lists are one of my favorite things about Twitter. No such feature on Snapchat. Thinking as a sports fan, I figured others might want to know what other schools were on the platform. So, I started to create a graphic. I shared it on Twitter and asked people to let me know of others. People started to retweet it and my list grew. Even when I was putting this post together, I had more schools to add as replies kept rolling in.

So, as of post time, here is a “short” list of schools on Snapchat. If I’ve missed any, please let me know.

Colleges On Snapchat (6)

 

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A DIFFERENT KIND OF STORY

A unique spin on National Signing Day came courtesy of Stanford Athletics. 

A day in the life of a student-athlete. Content fans love because it personalizes the athlete. It helps us to feel like we actually get to know them. Terrific idea, Stanford. 

gostanford (1)

 

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ADDING TO THE DISCUSSION

Another different take on the day happened to come from my employer, Sportsmanias. Through the Sportsmanias Snapchat account as well as one of my bosses, Vicente Fernandez, we were able to share how we were connecting with fans during the day. We hosted a special National Signing Day event at Dave & Buster’s in Miami. 

According to Fernandez, since the creation of the account a few months back, Snapchat has become the strongest platform in our social media family. “Since launching, our following is growing at a rate of about 75% every week,” Fernandez said. Whether it’s through the daily news updates or an event like today, Snapchat has been a great way to connect with fans. 

Untitled design (1)

 

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A FINE DEBUT FOR TWITTER VIDEO

While I was scoping out the Snapchat content, there was one other resource that caught my attention. Making its debut on this National Signing Day: Twitter video. 

Twitter recently added a 30-second native app video feature. For me, this was a long overdue move by Twitter. Although I look at things from a fan perspective, I’m also a journalist. A live event occasion like National Signing Day opens up the possibilities for coverage. 

Unfortunately, not everyone has access to this yet. Or, they haven’t had time to practice with it. But, a few schools took advantage of it like EMU Football did at the top of the post. But, another active user of video today was Western Michigan Football: 

Before the press conferences took place later in the day, Western Michigan took the opportunity to use Twitter video to give fans commentary from the coaches. THAT is connection with information that fans want. 

They weren’t the only two schools using video, however. Boise State’s Recruiting team used the time to connect, not so much with fans, but with the players too. Making it personal.

The moment. The moment when the fax machine spits out the paper with a recruits letter of intent, and…

The set-up of the Tennessee Volunteers video is perfect. Entertaining or suspenseful, in its own way. Maybe even surprising to some. I liked it. 

Even the Pac-12 Conference got involved with video

Expect to see this trend grow in sports. These moments allow teams to share those special moments with fans. It doesn’t have to be just on a National Signing Day. It could be after someone on the school baseball team hits the game-winning run. Or, the gymnastics team just upset their rival at a key meet. Moments happen every day during sports seasons. 30-second moments can be all the time one needs to tell that story. 

While some saw Twitter adding this video feature as a threat to Vine, I see it as more of a challenger to Instagram and yes, Snapchat. Twitter is an extremely popular platform as it is. Adding video could drive people to share their content all-in-one-place versus on A, B, C & Z platform. 

Will that actually happen? Time will tell. As one friend told me today, social media is maturing. Might that mean social media strategies become more streamlined? I’m sure Twitter hopes so. 

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BONUS

I noticed a little something-something going on with BYU early this morning. Maybe it was the fact that it was so early and well, the guys were just so hyped that I just said to myself there’s no way they’ll do this all day

Several hours later, there was this:

I was so very wrong. 

The climax of a long day. This really was just a tease… 

For the glory that is the BYU coaching staff:

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FINAL THOUGHTS: And so ends National Signing Day. The fax machines One Shining Moment has come to an end. Until next year,

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CadChica Sports

Tuesday Ten with CCS: Lauren Teague

TTCCS 2-3-15On the Tuesday, February 3rd edition of Tuesday Ten with CadChica Sports, I was joined by Lauren Teague, former Social Media Manager of the PGA Tour. Lauren will be speaking at the 2nd Annual Sports Fan Engagement Forum in Kansas City, MO which will be held March 2-3. CadChica Sports is proud to partner with Q1 Productions for the second year in a row. 

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WHO IS LAUREN TEAGUE?

Lauren Teague is a Digital Strategist with an extensive background in social media. In December 2014 she joined the consulting group Convince & Convert, advising leading B2C and B2B companies and agencies on digital and content marketing. Previously, Lauren led the social media efforts of the PGA TOUR for more than six years, working with professional tours, golfers and tournaments to develop and execute social strategies that build one-to-one relationships with fans. Throughout her career, she has worked with companies ranging from media start-ups and established non profits, to professional teams, athletes and leagues. 

Lauren used to be an avid golfer with a single digit handicap, but now spends her free time helping her husband chase their toddler son around their home near Portland, Oregon. 

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SHOW HIGHLIGHTS

I always learn something when I talk with Lauren. Her experience in the social and digital sides of sports and business came through in this show. Here are some of the highlights:
  • 01:21 – A journey from Florida and the PGA Tour to Oregon and working with Jay Baer
  • 02:22 – Convince & Convert Media Consultant
  • 03:41 – PGA Tour social & digital initiatives Lauren was involved in
  • 05:28 – Involvement with the Q1 Sports Fan Engagement Forum and her speaking role
  • 08:15 – Golf game? Maybe her son’s got game instead.
  • 09:20 – Connect with Lauren

Stay informed on all of my latest shows: *Subscribe* to my YouTube channel and help CadChica Sports grow this year.
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CONNECTION

With Lauren:

With Q1:

Register for the 2nd Annual Sports Fan Engagement Forum using code ‘CADCHICA’ for $100 off registration fee. Details here.

2nd Annual

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NEXT WEEK’S SHOW

Join me next week when I’ll be joined by Chandrima Chatterjee, Communications Manager at Street Soccer USA. Street Soccer USA is an organization that is using sports for social change. 
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CadChica Sports

What Twitter Video Means for Sports Media

Two new Twitter features were rolled out today: group Direct Messaging and in-app video capture/upload. 

While many are thankful for the group messaging feature, it is the in-app video feature that I think is the win here. A win for sports journalists and their brethren. 

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WHAT IT MEANS FOR SPORTS

One of the biggest keys to Twitter’ growth has been its adoption by journalists. Sports journalists, especially. I’ve written on this before how I believe the secret to Twitter’s success has been because of sports. Live-tweeting of sporting events, press conferences or breaking news in a 140-character space has enabled Twitter to become a must-have news source in sports. 

With a 30-second native Twitter video, with ability to record and upload, the game has been changed in sports reporting. An ESPN reporter can record an in-game update with a tweet. A CBS Sports sideline reporter can do an additional report during commercial break of a college hoops game…with a simple tweet. No need to wait until the network is on air. The possibilities are endless. 

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But, just like the limit on characters in tweets, it will force said reporters to condense their words to fit within 30-seconds. 

The 140-character limit in a tweet has forced many to refine their writing skills. Make it quick, to-the-point and tweet it. I can’t tell you how many times I’ve had to re-type a tweet because it didn’t fit within 140 – that dreaded red color pops up in the numbers

6  Twitter

That 140 limit makes you get to the point. 

Same with video. 

citizen

Is there a down-side? Yes. 

Just as has been the case with typed tweets in that errors have been made or outlandish rumors become “fact”, the same goes for video. Anybody can create a report, especially during a live-event. Non-sports live events will truly see a rise in citizen journalism. There are positives and negatives to that idea. A tragic event with citizen journalists reporting? The potential for misinformation is great. But,

The flip-side to that is reputable reporters can use the video to report breaking news with their own voice. How many times have respected media been fooled by a tweet from a fake account? A big trade in the NBA or NFL? Yeah, with video, reputable reporters can take care of that problem easily. Think no more adarnschefter tweets.

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FINAL THOUGHTS: Love this idea from Twitter. Keeping in mind the broadcasting rights during games (which is key), I love the idea of being able to provide an in-game update beyond 6 or 15 seconds. Hard to give the game details or an injury update in that short of time. 

Another benefit I see is for young sports journalists. Breaking into sports media is a challenge. Working within a sports department or interning is great, but what if a student isn’t able to or not at that level yet? This new video option allows them to do their own updates. They can practice giving updates from a live-event – which doesn’t have to be from one of the major sports. It enables them to rehearse a 30-second update like you hear on tv or radio. For young sports journalists, this update can be empowering.

I’m not so sure about the group DMs for one point only: the beauty of Twitter for fans is access to sports journalists, getting that behind-the-curtain interaction with them directly or seeing the conversations between them. In the early days of Twitter, I felt empowered to know what media were discussing with each other on a topic. Now, with this DM feature, if sports journalists want to talk with each other privately between three or more of them, they can do that. It might seem like a minute detail to some, but it’s about information and access for fans.

Would love to know your thoughts. Let me know in the comments below.

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CadChica Sports 

Tuesday Ten with CadChica Sports: Adam Ledyard

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On Tuesday, January 20th edition of Tuesday Ten, I was joined by Adam Ledyard, Sports Information Director at East Texas Baptist University. Adam came to the show as part of my media partnership with Q1 Productions. He will be speaking at Q1’s upcoming Annual Sports Fan Engagement Forum in Kansas City, MO, March 2-3, 2015. 

Tuesday Ten is a conversation with leaders & up-and-comers in the world of sports – from media/broadcasting, business/marketing, social media and more.

2nd Annual

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WHO IS ADAM?

Adam has been in the athletic communications business for 14 years working at NCAA Division II, III, and NAIA institutions helping promote student-athletes and athletic programs and twice been named the conference sports information director of the year. He has made career stops in Texas, Florida, Missouri, Illinois, and Ohio and had the chance to work several NCAA Division II, III and NAIA post season tournaments. He has been fortunate to be able to promote athletes at all levels as they have received top awards in each division for their play and academics and also earned publication awards from CoSIDAand NAIA-SIDA. At every stop, he has rebuilt the sports information departments providing new areas of growth for the athletic departments to use for recruiting.
 
In his third year at East Texas Baptist University, he has one of the best social media networks in NCAA Division III and the top team Twitter sites for NCAA Division III softball and baseball and is in the top 10 for football.  ETBU Athletics has three Twitter sites with over 1,000 followers and fourth close to breaking that barrier.  He has started the corporate sponsorship program for athletics at ETBU and implemented new marketing and promotion ideas this year learned at the Q1 Productions Sports Fan Engagement Forum in 2014. He has also built a strong network with the local radio and television stations and newspaper.
 
Ledyard has been married for nine years and has three children aged 5,4, and 8 months.  He grew up in Ohio and is a graduate of Olivet Nazarene University in Bourbonnais, Ill.

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SHOW HIGHLIGHTS

 

  • 01:29 – Intro to Adam Ledyard
  • 02:50 – Meeting through Twitter AND CyberDust too
  • 05:23 – Small schools on social media face similar challenges to small businesses. Resources is the biggest obstacle. But, opportunities to learn, network and help others via social media has been key to ETBU’s success. 
  • 10:53 – Q1 Sports Fan Engagement Forum: How he got connected with them and how it came to be that he will be speaking this year. What he learned last year helped him throughout the school year since then. 
  • 12:42 – New website launch and how to CONNECT with Adam and ETBU
  • 13:30 – Connect with me

** Be sure to *Subscribe* on my YouTube page to keep track of all of my shows. **

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CONNECTION

With Adam

With East Texas Baptist Tigers

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NEXT WEEK

The Super Bowl is right around the corner. The Seattle Seahawks and New England Patriots will battle it out in my home state of Arizona. I’m still finalizing details, but join me next week for a very “Super” Tuesday Ten with CadChica Sports. Follow me on Twitter or Google+ to find out details for the next show. 

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CadChica Sports

 

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