Thierry Henry Follows Jeter’s Facebook Path

One of the benefits to athletes using social media is the ability to control the message. Twitter seems to be the platform of choice to control that message. But, you can only do so much in 140-characters. Facebook provides a much better vehicle for sharing their message. Earlier this year, Derek Jeter used Facebook to announce his retirement from Major League Baseball. Today, although not a retirement (yet), Thierry Henry used the platform to state he would not be returning to the New York Red Bulls in 2015. 


Thierry Henry   I am taking this opportunity to announce that...



Where Henry ends up next is anyone’s guess. New York has provided him with anonymity of sorts that he could not find in Europe. His next stop, if there is one, is for soccer pundits to decide. What I find fascinating is using Facebook to do it. 

As great as Twitter is for live-event viewing, it’s 140-character limit is, well, limiting. It’s great to share links, which Henry did:

It’s great for connecting athletes to fans and media. But, when it comes to one’s own message, most people have more to say than 140-characters. Especially when it comes to an athlete of Henry’s status in the footballing world. Just tweeting: “I won’t be returning to the New York Red Bulls in 2015” wouldn’t be sufficient. No, more context is needed. And that’s what Facebook provides. Perhaps that could be a tagline: “Beyond-140” or “When 140 isn’t enough”. Okay, not really.

Twitter is reactionary. Because of the 140 limit, it creates a mindset of quick reactions or thoughts. It’s “the place” to go when you have that quick thought or reaction to an event. 

Facebook, however, provides a more controlled environment for athletes. When controlling your own message, Facebook forces more thought into the words being typed.  If used properly, it’s a Public Relation rep’s dream (largest social media audience) or nightmare (athlete can cut out the middle man if they so choose). 

Seeing Henry choose this method is not surprising. Without his own, active website, Facebook is the next best thing. Expect to see more of this in the future. Unless, someone finally realizes the power of video – seeing and hearing it from the athlete directly resonates more than reading their mere words. 

Who will be the first? 


CadChica Sports

Social Media Timing is Everything

Timing is everything.

In social media…well… that’s amplified. 

red sox   Twitter Search

The Boston Red Sox made a splash today with two free agent signings: Hanley Ramirez (last with the LA Dodgers) and Pablo Sandoval (last with the San Francisco Giants). Huge news in the world of Major League Baseball. Red Sox nation was excited, as one would expect. Nothing had been tweeted from the official Red Sox account regarding these signings. Until tonight.

Shortly after the announcement that Officer Darren Wilson would not be charged in the shooting death of Michael Brown tonight in Missouri, the Red Sox tweeted the news out. Many were outraged at the lack of “awareness”. Some understood.

On a night like tonight, timing is everything on social media. Intention doesn’t always come across on social media. Neither does sarcasm. As well intentioned as the Red Sox wanted it to be, their poor timing caused an uproar. Just like

Peter King on Twitter   This is the biggest indictment of all  The Jets  special teams are worse than the offense.


Poor timing again. 


King and the Red Sox weren’t alone.



Derek Johnson on Twitter    KirkHerbstreit  KCChiefs how about the news on mike brown case  just lost a lil respect for u  but I WILL keep playing NCAA football 2014


Even celebrities weren’t immune. 

 The replies to his tweet show that assumption is the first reaction. on Twitter   Tonight is probably the best night ever had a very long time.

The replies above bring up a good point. There is a certain expectation when it comes to news today. The expectation to know what’s going on in each other’s world. Not everyone is on Twitter or paying attention to the news on Twitter, 24/7. King was covering a football game. didn’t know about it yet. Herbstreit was busy being a dad.


Kirk Herbstreit on Twitter    MollyJoRosen No  it s called 4 kids and their homework.Rosen would later apologize.



Yes, Twitter is a great live-event conversation. Twitter is also a terrible live-event conversation. Interpretations of a tweet lead to assumptions. Assumptions lead to misunderstandings like what you see above. Not everyone is consumed with the Twitter conversation on “your” timeline. To assume otherwise is unfair. But, that goes both ways.

When running a social media account for a team or brand like the Red Sox, awareness has to be at the top of the list. Awareness, or rather, listening. Listen not just to what your fans or customers are telling you or saying about you. It also involves listening to what is happening in your community.

Tonight, the community-at-large is talking about Michael Brown, Darren Wilson and Ferguson. 


Apologies, whether necessary or not, did come:

And…just because you CAN tweet, doesn’t mean you SHOULD:

Adrian Peterson on Twitter   The GRAND JURY DECIDED NOT TO INDICT ME TOO  But that changed a week LATER  MAYBE BUT NOT LIKELY N THIS CASE  PUTyourTrustNGODnotINtheWORLD


CadChica Sports

Hamlin, Adams Key Big Sky Win For Eagles

Three in a row. 

The Eastern Washington Eagles made it three in a row over the Montana Grizzlies with a 36-26 win on Saturday in a Big Sky Conference tilt in Cheney, WA. The victory came in front a crowd of 11,339 – the largest of 2014 and third largest in Roos Field history (11,702 was the largest on 9/18/10 vs Montana). 

The game featured the return of Vernon Adams Jr as the Eagles starting quarterback. Adams had been sidelined for the past four games recovering from surgery for a broken foot. Back-up quarterback Jordan West went 3–1 in his absence to keep the Eagles’ Big Sky and playoff hopes alive. 

It wasn’t an easy day by any means for Adams. He wasn’t the normal elusive, shifty quarterback Eagles fans are used to seeing. Some of that was rust from the layoff. And some of that was the tough Montana Grizzly defense he was facing. Coming into the game, Montana was ranked #1 in the Big Sky Conference in scoring and total defense, #2 in passing defense and #5 in rushing defense. The Grizzlies brought the pressure against Adams, forcing him to scramble and test that foot early. They would get to him for five sacks and one forced fumble, which the Montana offense turned into an early touchdown. Adams finished the day going 24-36 for 399 yards and 4 touchdowns. 

The return of Adams was just one of many story lines to this Senior Day rivalry game. Senior linebacker, Ronnie Hamlin, the leader of this Eagles defense, set a new school record for career tackles with 440 (17th in FCS history). The record of 432 was previously held by EWU great, J.C. Sherritt. Hamlin also had a key opening drive interception of Montana quarterback, Jordan Johnson, pass. Attempting to describe Ronnie Hamlin in one word, Coach Beau Baldwin said, “Tenacious. That’s how he goes about playing the game. It’s tough to describe him in just one word. He is just so many things and all the while he does it with a humbleness. That’s what I love about him. He’s such a leader by example.” Added Adams, “It’s so great to see him get the record. Hope the NFL scouts see that and give him a shot.” Red-shirt sophomore Cooper Kupp, “He’s the heart and soul of this defense.” Fellow linebacker Miquiyah Zamora on Hamlin, “He’s a great leader. He cares about the team more than he cares about himself. He’s become my brother. I’m just so happy for him right now. He deserves it.” 

Hamlin and his Eagle defensive brethren did what they’ve done nearly all year – bend don’t break. Montana rolled up 527 yards of total offense against this Eagle defense. Most of that was through the air, racking up 447 yards passing. The Grizzlies were unable to manage much of anything on the ground. After putting up 196 yards rushing against Sacramento State last week, Montana could only grind out 97 yards versus EWU. To the air the Grizzlies went, behind the arm of Jordan Johnson. Junior wide receiver Jamaal Jones led all receivers with 139 yards on 9 catches. Senior Travon Van added 6 catches for 87 yards while senior tight end Mitch Saylor had 5 catches for 66 yards.
Despite not much in the rushing-department, the Grizzlies would win the time of possession battle (31:17 to 28:43) with a nice mix of short and deep passes by Johnson to six different receivers. But, fifteen possessions total for Montana resulted in only three touchdowns and two field goals – when facing the #1 offense in the conference, that won’t cut it. . Part of that can be attributed to the Eagle defense. The pressure the Eagles brought at opportune times enabled them to get two sacks and 10 tackles for loss. 
As opportunistic as the Eagles were on defense, so were they on offense with Adams back behind center. As is usually the case in any Eastern Washington game, the Montana defense focused on the top receiver early, Cooper Kupp. Doubling up on Kupp early forced Adams Jr to look elsewhere. Shaq Hill, Nic Sblendorio, both had key touchdown catches early in the game that opened things up for Kupp later on. Sblendorio  (or Splenda as he is affectionately called by teammates) and Kendrick Bourne with #SCTop10 worthy one-handed grabs. Kupp finished with 8 catches for 134 yards to lead EWU receivers. He also had 90 yards in punt returns, including a touchdown that for all intents and purposes sealed the deal for the Eagles, putting them up 33-10 midway through the third quarter. 
The win keeps the Eagles in a first place tie with Idaho State, Northern Arizona and Montana State in the Big Sky conference. With a bye next week, the Eagles can rest up and heal before their final game of the 2014 season at Portland State on November 21. Here’s how the standings look currently:
Big Sky
While Idaho State visits Montana State and Northern Arizona travels to the outdoors of North Dakota, the Eagles will be at home. Home has been a special place for Hamlin and his fellow senior class. Hamlin, “This is the best feeling ever. Playing Montana. On the red. Senior Day. Awesome.”
Awesome, indeed. 


  • TOTAL YARDS: EWU 461 UM 527
  • PENALTIES: EWU 4-31 UM 7-40
  • TIME OF POSSESSION: EWU 28:43 UM 31:17
  • THIRD DOWN CONVERSIONS: EWU 6 of 14 UM 8 of 17
  • RED ZONE: EWU 1-1 (field goal) UM 2-3 (field goals)

Additional Pictures


CadChica Sports

Sweat the Small Stuff in Social Media

So you want to run a social media contest. A Twitter one, in fact. Well, there are a few things to watch out for:

First, great catch by @ducksallday.

Second, automation is a tricky thing on social media. For a league the size of the NHL, it’s imperative to use these types of resources to run successful (and legitimate) contests. Rules have to be followed, depending on the social platform used. And, rules have to be written. NOTE: the NHL tweet has since been deleted.

From what I can tell, the NHL used an app called Photo Contest. (I did my best desktop – PC – screen capture below.)



In the photo above, the tweet shows this was sent by an app called Photo Contest. It’s from a company called Offerpop. Offerpop offers “products and support” to companies to aid in their marketing efforts. According to the website, the Photo Contest App allows users to, “Create photo contests where fans can submit and vote on their favorite pictures across social networks”. The app provides contest capabilities through Facebook, Instagram and Twitter. One can only imagine how an account the size of the NHL (Facebook: 3.5M+ Likes, Instagram: 636k+ followers, Twitter: 2.8M+ followers) could monitor a contest without the use of automation. 

They can’t. But, they do write the rules. Whether it was a breakdown on their part or in the app itself, I don’t know. In the grand scheme of things, maybe it’s not a big deal. By the weekend, it’s sure to be forgotten. However, it’s a great reminder to sweat the small stuff when it comes to working in social media. 

Every little detail counts. 

And no, I’m sure the Oilers aren’t eligible to win. 


CadChica Sports

Panthers’ Perfect Twitter Response

One of the sports topics I’ve become more aware of through Twitter is team attendance. Over the past few years, one team that has had its attendance numbers scrutinized is the Florida Panthers. 

Last night:

It can be a sore subject for home fans…

…and open-season for media and other cities’ fans. 

Yahoo Sports’ Greg Wyshinski attempted to explain the reasoning behind the low attendance. 

Wyshinski’s key point was how the Panthers no longer give away tickets (free) out to, well, just anyone.  Teams have adopted this practice through the years for various reasons. Some do it as a connection to the community. Others do it in partnership with sponsors or at live remotes. Even contests. But, just freely giving away? That’s like giving money away. 


Needless to say, the Panthers were the butt of jokes on Twitter. And questions. Question for Panthers beat writers:


Twitter has a way of spreading a story, true or not, like wildfire. While most won’t face a “crisis” on the Baltimore Ravens’-Ray Rice level, teams have to be prepared for any and all situations. The Florida Panthers’ Twitter response? The only way they could respond:

Simple. Positive. Focused on the future. 



With the NHL season just underway, it’s a story that is not likely to go away soon. 

Yeah, not anytime soon: 

21  florida  quebec   Twitter Search


CadChica Sports

The Elusive “Why” In Sports

One question. 

In any significant situation, there are always questions. When the situation becomes public, the biggest one is often left unanswered: Why. 


As the Ray Rice casino-video saga has played out the past weeks, we’ve heard that question over and over again. On television, radio – read it on Facebook and Twitter – and still, it remains unanswered.  

  • Why? 
  • Why did Ray Rice do it in the first place? 
  • Why did Rice only get suspended for two games initially?
  • Why didn’t the NFL ask for the video? 
  • Why is Roger Goodell still the commissioner? 
  • Why didn’t the Baltimore Ravens ask for the video? 
  • Why did TMZ break the news when other “more-traditional” sports news outlets did not? 
  • It even spawned two powerful and illuminating hashtags: #WhyIStayed #WhyILeft

It all comes back to “why”. 


Why do people ask WHY

No matter our education level, our background, our financial or social status, we always want to know “why”. It can help us to gain knowledge, analyze possibilities, to sort through emotions, or, in the case of this Ray Rice video, provides us an outlet for which to channel our emotions. 

Seems like a simple question. But, it often comes with a complex answer. With Rice, the NFL and the Ravens, it crosses societal, cultural, political and sports realms. There is no simple answer in that quartet. Because there’s no simple answer in this scenario, emotions rise. Even today:

Twitter   Search   roger goodell



We all have our “why” questions. At times, they frustrate us because there is no answer. Or rather, no answer that will satisfy us. 

If the NFL or the Baltimore Ravens had seen the video after the initial story, what then? Ray Rice would have been suspended for longer, sure. Then what? Would we be discussing domestic violence like we do now in the sports community? Most likely not. Because it’s sports. We want to cheer on our teams and play our fantasy football (as if that makes anyone more of a fan – but that’s a story for another day). We have long tuned out what happens off the field because it is just a sport. It has no effect on what happens on the field, right? 

Domestic violence will still happen across America long after Roger Goodell and Ray Rice are gone from the NFL. What happens to our outrage then? Will we hold on to our anger enough to recognize it’s not just an NFL issue? Will the conversation continue?  Will we channel our frustration into action? Or, will we continue to just tweet it out with no corresponding action?

Why not more?  


CadChica Sports

No-Name College Football Show: 9/18/14


We made it to #2. 

Yes, the College Football Podcast (or Show) without a name made it to episode #2. We are still working out the kinks – I had edited it with some intro/outro music, but, well, yeah, I’m tech-challenged – but we made it! 

As is the usual (well, if “usual” can be qualified as one episode), I was joined by my friend, Nick Paulenich. Nick is someone I met through my prior partnership with Russ Baxter of Pro Football Guru. Nick was our draft expert. He knows his stuff when it comes to college football and the top players heading toward the NFL Draft. Nick currently writes for Fansided’s Scarlet and Game, a site devoted to coverage of Ohio State football.

  • 1:45 – Nick’s observations of Ohio State from the past two weeks, including the first-hand look from Columbus of their loss to Virginia Tech
  • 7:40 – Michigan State: post-Oregon loss, their future schedule setting up nicely.
  • 11:44 – Other Big Ten teams to watch
  • 12:55 – Segue to the Pac-12: snoozers, my sleeper pick, the “hotness” of Brady Hoke
  • 21:01 – Nick’s sleeper pick (there’s a distinctly Utah theme in this show) – already a call for an 8-team playoff?
  • 24:11 – Games of the Week: I think Nick’s picks are better than mine.
  • 26:54 – Nick’s Dig (NFL Draft style)
  • 29:20 – I’ve got bragging rights!
  • 20:41 – My last-minute FCS sleeper pick

Listen below or download it on iTunes.


CadChica Sports

1 2 3 4 43