They made news during the NFL Draft and now Google+ is “crashing” the NFL Draft.
How it works: fans create their own Hangout, specifying their team preference, and draft picks for “their” team may crash their Google+ Hangout.
After a terrific partnership with the NFL Players Association in last month’s draft and the #MyDraftDay Hangouts, this is another step in the right direction for Google. And, the NBA is showing innovation in having their players connect with fans in this way. True engagement is an exchange of communication, not a one-way street. Google+ provides that avenue for “true engagement”.
The NBA Draft will be held this Thursday at the Barclays Center in Brooklyn, NY. Coverage will be on ESPN at 7:30 pm ET.