On Tuesday, January 20th edition of Tuesday Ten, I was joined by Adam Ledyard, Sports Information Director at East Texas Baptist University. Adam came to the show as part of my media partnership with Q1 Productions. He will be speaking at Q1’s upcoming Annual Sports Fan Engagement Forum in Kansas City, MO, March 2-3, 2015.
Tuesday Ten is a conversation with leaders & up-and-comers in the world of sports – from media/broadcasting, business/marketing, social media and more.
WHO IS ADAM?
Adam has been in the athletic communications business for 14 years working at NCAA Division II, III, and NAIA institutions helping promote student-athletes and athletic programs and twice been named the conference sports information director of the year. He has made career stops in Texas, Florida, Missouri, Illinois, and Ohio and had the chance to work several NCAA Division II, III and NAIA post season tournaments. He has been fortunate to be able to promote athletes at all levels as they have received top awards in each division for their play and academics and also earned publication awards from CoSIDAand NAIA-SIDA. At every stop, he has rebuilt the sports information departments providing new areas of growth for the athletic departments to use for recruiting.
In his third year at East Texas Baptist University, he has one of the best social media networks in NCAA Division III and the top team Twitter sites for NCAA Division III softball and baseball and is in the top 10 for football. ETBU Athletics has three Twitter sites with over 1,000 followers and fourth close to breaking that barrier. He has started the corporate sponsorship program for athletics at ETBU and implemented new marketing and promotion ideas this year learned at the Sports Fan Engagement Forum in 2014. He has also built a strong network with the local radio and television stations and newspaper.
Ledyard has been married for nine years and has three children aged 5,4, and 8 months. He grew up in Ohio and is a graduate of Olivet Nazarene University in Bourbonnais, Ill.
- 01:29 – Intro to Adam Ledyard
- 02:50 – Meeting through Twitter AND CyberDust too
- 05:23 – Small schools on social media face similar challenges to small businesses. Resources is the biggest obstacle. But, opportunities to learn, network and help others via social media has been key to ETBU’s success.
- 10:53 – Q1 Sports Fan Engagement Forum: How he got connected with them and how it came to be that he will be speaking this year. What he learned last year helped him throughout the school year since then.
- 12:42 – New website launch and how to CONNECT with Adam and ETBU
- 13:30 – Connect with me
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With East Texas Baptist Tigers
The Super Bowl is right around the corner. The Seattle Seahawks and New England Patriots will battle it out in my home state of Arizona. I’m still finalizing details, but join me next week for a very “Super” Tuesday Ten with CadChica Sports. Follow me on Twitter or Google+ to find out details for the next show.